ASIA-PACIFIC – SINGAPORE, MAY 4, 2011 – Jarek Ziebinski, President, Leo Burnett & Arc Asia Pacific, announced today the appointment of Shilpa Swaroop as regional account director for Samsung, a key client for the agency-network in Asia Pacific. Based in Singapore, Swaroop has been tasked with guiding the strategic development and direction of the Samsung account, coordinating and overseeing local Leo Burnett assignments in Asia Pacific.
She brings with her, over 17 years of experience in integrated marketing communications gained across markets including Singapore, Thailand, Hong Kong, India and the U.K. Having worked across multiple categories and media on blue chip brands including Citibank, Colgate Palmolive, P&G, HSBC, Audi, BAT and Microsoft, she also has deep experience in launching leading global brands in Asia as well as developing and running their marketing strategies.
Swaroop joins Leo Burnett from Independent Consultancy in London where she was Strategic Planning Consultant. Prior to that, she was also Managing Director of Wunderman in India as well as Chief Operating Officer of Grey Group in Thailand.
Commenting on her appointment, Ziebinski said,” Samsung is definitely one of the most progressive companies in the world and I am very happy to see our relationship rapidly developing across Asia Pacific. Two years ago we were working with Samsung in only one market in this part of the world; today we are collaborating across seven markets. The growth of the business and our client’s needs justify further investment and require regional support structure. Shilpa and the regional Samsung team will be based in Singapore, in proximity to Samsung’s Asia Pacific regional headquarters. I believe we are opening a new and interesting chapter in this relationship.”
