GLOBAL, INDIA, JULY 26, 2013 – Indian companies from education, real estate and retail sectors have chosen LinOpinion Public Relations as their media partner, gaining 16 new business wins for the agency.
These business wins include Shapoorji Pallonji Group, Narsee Monjee Institute of Management Studies (NMIMS University), ScribeTECH, Herbalife, ATS Infrastructure, Rapid Metrorail Gurgaon, NEC India Pvt. Ltd., Merino Industries, Isenberg, Poddar Developers, Wadhwa Group, Rio Tinto Diamonds and ITC Grand Chola. Moreover, the consultancy has added three more channels – Discovery Kids, Discovery Science and Discovery Turbo from Discovery Networks Asia-Pacific (South Asia) bouquet and will now represent its seven channels in the country.
“We have started the year on a high, partnering with some of the best brands and are very bullish about keeping up the momentum. At LinOpinion, we follow a solution-focused approach and often advise clients to adopt a strategy, apart from traditional PR. It is our ability to bring creative solutions beyond the obvious and executing our ideas with maximum impact that has set us apart in the industry. I am confident that the quality of our work will bring greater business success,” commented Lowe Lintas & Partner executive director Ameer Ismail.
LinOpinion’s recent business wins are part of its overall growth strategy. The agency has also brought board senior talent from the industry and widened its reach to new cities that the agency has identified as important news hubs to enhance its performance.
Kavita Lakhani, LinOpinion president and Lowe Lintas & Partners executive vice president remarked: “What’s worked for LinOpinion is our ability to preempt the client’s needs and interpret the brief perfectly. We believe in creating simple, yet impactful campaigns that are rooted in key consumer insights. Also, another factor that’s fuelled LinOpinion’s new business roll is our strong base of happy, satisfied clients who continuously refer us to others. Our biggest reward is the respect and recognition that we get from our clients for delivering work that meets their marketing challenges and ensure the necessary returns on investment.”
