Once again, McCann Worldgroup Philippines reaped shortlist mentions for radio, this time at the London International Awards (LIA).
“Dim Dads – Ned”, “Dim Dads – Pedro”, and “Dim Dads – Rufus” for Maggi Magic Sarap were shortlisted under the Foods sub-category, while “Dim Dads – Pedro” was also included under Script Writing. Under Retail, “Lives 1 of 4 – Frank”, “Lives 2 of 4 – Hanna”, “Lives 3 of 4 – Nicky”, “Lives 4 of 4 – Ben” for Fully Booked notched places on the shortlist.
McCann Worldgroup Philippines was joined by just one other Asian agency and a sister agency within the network at that on the Radio & Audio shortlist. McCann Worldgroup India’s “The Scientist” for DermaClinix was shortlisted under the Health Care Services category.
All in all, the Radio & Audio jury headed by Larissa Kirschner, VP, Creative Director, Writer, Publicis New York and composed of Sandipan Bhattacharyya, Chief Creative Officer, Grey Worldwide India; Tom Eymundson, CEO, Pirate Group Inc.; Peter Ignazi, Chief Creative Officer, Cossette; Jill Kershaw, Founder/Creative Director, Sound and Fury; Stephan Moritz, General Manager/Executive Producer, MOKOH Music; Chris Smith, Brand Creative Group Head, The Richards Group; Ralph van Dijk, Founding Creative Director, Eardrum; and Paul Wauters, Founder/Executive Creative Director, Babel, produced 89 shortlisted entries.
See the complete shortlist here.
Winners will be announced on November 1, 2017 at the Wynn/Encore Hotel in Las Vegas.