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LIA 2018 Non-Traditional Shortlist Revealed

43 Entries Shortlisted

NEW YORK — London International Awards (LIA) has announced the shortlist for Non-Traditional.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.


A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

Khai Tham Meng, Creative Entrepreneur and Investor served as Jury President. In crafting this year’s shortlist, he was joined by Bruno Bertelli, Publicis Italy; Richard Brim, adam&eveDDB London; Riccardo Fregoso, McCann Paris; Marco ‘Pernil’ Giannelli, AlmapBBDO São Paulo; Rodrigo Jatene, Grey West Venice, CA; S M Talha Nazim, INNOCEAN Worldwide New Delhi; Doerte Spengler-Ahrens, Jung von Matt/SAGA Hamburg; Liz Taylor, FCB Chicago and Soo Hee Yang, Publicis One Korea.

The Non-Traditional Jury

Winners for all media will be announced on 5th November.

To view all Shortlisted entries with media and full creative credits, please visit:

Complete Non-Traditional Shortlist (by country):


BWM Dentsu, Syndey

  • The ALS Association titled “Project Revoice” – Direct Marketing

Host/Havas, Sydney

  • Palau Pledge – Direct Marketing


AlmapBBDO, São Paulo

  • Getty Images titled “Endless Stories” – Business-to-Business
  • Getty Images titled “Endless Stories” – Branded Content

Grey Brasil, São Paulo

  • Vigie Aqui titled “Corruption Detector” – Public Service/Social Awareness


Ogilvy Guatemala & Ogilvy Colombia, Guatemala city / Bogota

  • Kingo Energy titled “Kingo” – Utilities


BETC, Paris

  • Lacoste titled “Save our Species” – Direct Marketing
  • Lacoste titled “Save our Species” – Apparel

Marcel Paris, Paris

  • Carrefour titled “Black Supermarket” – Corporate Image
  • Carrefour titled “Black Supermarket” – Retail
  • Carrefour titled “Black Supermarket” – Experiential
  • Carrefour titled “Black Supermarket” – Live Events – Beyond Advertising

McCann Paris, Clichy

  • AJE titled “Bordeaux 2050” – Public Service/Social Awareness

Publicis Conseil, Paris

  • La Forêt titled “Bet on a Murderer” – Media Promotion


Candide Thovex, Hamburg

  • Audi quattro titled “Ski the World” – Branded Content

DDB Group Germany, Berlin

  • Reporters Without Borders Campaign titled “The Uncensored Playlist” – NGO

Grabarz & Partner, Hamburg

  • Burger King titled “Loving ‘It’” – Corporate Image
  • Burger King titled “Loving ‘It’” – Direct Marketing
  • Burger King titled “Loving ‘It’” – Retail
  • Burger King titled “Loving ‘It’” – Experiential
  • Burger King titled “Loving ‘It’” – Live Events – Beyond Advertising
  • Burger King titled “Loving ‘It’” – Guerrilla Marketing

Jung von Matt AG, Hamburg

  • EDEKA titled “The Most German Supermarket” – Retail
  • BVG titled “BVG x adidas – The Ticket-Shoe” – Experiential
  • BVG titled “BVG x adidas – The Ticket-Shoe” – Travel


FCBIndia Group, Gurugram

  • The Times Of India titled “Sindoor Khela – No Conditions Apply” – Corporate Image


Rothco | Accenture Interactive, Dublin

  • The Times/News UK & Ireland titled “JFK UNsilenced” – Media Promotion


Publicis Italy, Milan

  • Diesel titled “Deisel Go With The Fake” – Experiential
  • Diesel titled “Deisel Go With The Fake” – Apparel


DDB Group New Zealand, Auckland

  • Cyber Security titled “Re:scam” – NGO


BBDO Pakistan, Lahore

  • UN Women titled “The Bridal Uniform” – Live Events – Beyond Advertising


McCann Worldgroup Romania, Bucharest

  • Beau Monde titled “Bihor Couture” – Media Promotion


McCann, Madrid

  • Aldi – Fresh Products titled “Fresh Prints” – Retail



  • Louvre Abu Dhabi titled “Highway Gallery” – Experiential



  • LADBible/The Plastic Oceans titled “Trash Isles” – Public Service/Social Awareness

McCann London, London

  • Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” – Direct Marketing
  • Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” – Ecommerce
  • Microsoft, Xbox / FIFA 18 titled “Football Decoded” – Live Events – Beyond Advertising


DDB Chicago, Chicago

  • Skittles titled “Exclusive the Rainbow” – Direct Marketing
  • Skittles titled “Exclusive the Rainbow” – Confections/Snacks
  • Skittles titled “Exclusive the Rainbow” – Live Events – Beyond Advertising

Energy BBDO, Chicago

  • National Safety Council titled “Prescribed to Death” – Public Service/Social Awareness

Tool, Santa Monica

  • National Down Syndrome Society titled “C21” – Live Events – Beyond Advertising

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