LONDON –The House of Marley, a world-class brand of earth friendly personal audio and lifestyle products launched by the family of Bob Marley, has appointed LONDON Advertising as its creative agency to celebrate its sponsorship of the Isle of MTV 2014 summer music event.
LONDON, a fast-growing ad agency set up and run by creative entrepreneurs, is producing a series of TV ads for the House of Marley featuring the brand’s audio products. The film features people connecting to their music in urban, mountain and beach locations, culminating in the end line: Find Your Music.
The ads will run across the entire MTV Europe network.
Richard Hammond, LONDON Advertising partner, said: “The House of Marley is a brand with iconic heritage. Our role is to tell the story across a number of media platforms, and the partnership with MTV and their Isle of Malta event presented the ideal way to make the brand relevant to the European youth scene.
“Our TV ad taps into the fact we surround our lives in music. The Marley brand is as active as you want it to be, with an authentic twist.”
Nick Grocott, European Marketing Manager at the House of Marley said, “Isle of MTV is a major partnership for us which puts us in front of a massive audience of live music fans. The film is the first in a series of special marketing activities tied to this summer spectacular which celebrates what Marley is about –doing the things you love and surrounding yourself with your favourite sounds.”
In February 2014, the House of Marley announced it was to be the official pan-European sponsor of MTV’s largest outdoor music extravaganza, Isle of MTV. Produced in partnership with Malta Tourism Authority (MTA), Isle of MTV 2014 will return to Malta’s historic Il-Fosos Square, Floriana on Wednesday 25th June.
A percentage of sales proceeds for all MARLEY products are dedicated to 1Love, a global charitable movement dedicated to supporting youth, planet and peace, established by the Marley family.