SINGAPORE – March 14, 2014 – Dentsu Singapore has extended its relationship with Marina Bay Sands, a highly-awarded integrated resort, winning a hotly contested pitch, the agency announced today. Dentsu Singapore has supported Marina Bay Sands since September 2011 and will start as its Media Agency-of-Record (AOR), spanning Singapore, the rest of Southeast Asia and North Asia as priority markets.
“We’re certainly hitting the ground running in the Year of the Horse. We were up against a number of highly competent agencies and are thrilled to continue our relationship with Marina Bay Sands,” said Rosalynn Tay, CEO, Dentsu Singapore. “This partnership allows us to build on our knowledge and understanding of Marina Bay Sands’ vision, and communicate it to the relevant audiences around the region in an effective and measurable manner.”
Marina Bay Sands adds to Dentsu Singapore’s growing client list which includes Canon, Toyota and the Land Transport Authority of Singapore. Since Tay took over the business in July 2013, the agency has strengthened its team to 68 and integrated its service offering across strategy, media, creative, digital, branding and entertainment to provide a seamless interface to its clients.
In November 2013, Dentsu Singapore brought industry veteran Ng Heok Seong over from Havas as Executive Creative Director. “We’ve added exceptional talent to our arsenal, and are gunning for strong growth in 2014, in partnership with our clients,” added Tay.
