LONDON AND NEW YORK – Matt Eastwood, Worldwide Chief Creative Officer of JWT, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.
Eastwood, who joins Daymond John and Pum Lefebure on this year’s bill, adds to an impressive array of industry speakers who will be announced over the coming weeks.
“Every great creative starts somewhere and I think it really is an honorable obligation for the veterans in the industry to reach back to support and nurture the growth of the up-and-comers. Programs like Creative LIAisons are our opportunity to invest in the direction of creative work in the industry and to be for young creatives, the mentors and guides we had or wish we had when we were their age. There are so many people who helped me throughout my career and I’m honored to be able to participate in Creative LIAisons this year to pay it forward,” said Eastwood.
Eastwood joined JWT as Worldwide Chief Creative Officer in July 2014, the latest move in a career that’s extended across multiple agencies, as well as across the globe. Noted for his inspiring attitude and managerial prowess, he’s been called a “unicorn” in the communications industry by Britain’s Campaign magazine, supervising some of today’s most original and recognizable creative projects.
During his career, Eastwood has won numerous accolades and honors, including Campaign Brief Agency of the Year, Creativity’s Agency to Watch, B&T Agency of the Year, Spikes Network of the Year and Campaign Magazine Network of the Year.
Eastwood is set to speak to the more than 100 young creatives attending the fourth annual Creative LIAisons program. Creative LIAisons (formerly known as ‘Creative Conversations’) runs concurrently with the LIA judging in Las Vegas and is LIA’s way of giving back to the industry. This mentoring program is fully funding by LIA encompassing travel, accommodations, rewarding speaker presentations, a peek into the statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting.
“Overall, the experience was amazing, and I’ve walked away with a new outlook on the role I need to play, not only to my agency, but also to my clients’ business,” stated Roberto Carlo Adamo, a 2014 attendee.
The LIA 2015 Entry System is now accepting entries through August. Judging will take place from 1st October to 10th October. The shortlists will be announced as each judging session concludes, with winners being announced 10th November. For more information on submissions and eligibility please visit www.liaawards.com/enter/eligibility/
To find out more about LIA, visit http://www.liaawards.com/