SHANGHAI – McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect. He will report to David Shen, President of Greater China.
Henry will be leading the Agency’s strategy team in Shanghai, responsible for providing insightful strategic direction and solutions to build strong brands that play meaningful roles in consumers’ lives.
“I’m very excited about Henry’s appointment. McCann has always been regarded as one of the most strategic agencies by our clients as well as the industry. The enhancement of strategic planning as one of our core competencies is the key for us to live up to that reputation”, David Shen, President of McCann Health Greater China commented. “Henry has a passion for branding, advertising and clients’ business. He will work with our creative and business teams to create more powerful branding and integrated marketing solutions.”
Henry was most recently Head of Planning at McGarry Bowen Shanghai. He has over 10 years’ experience in planning, including prior roles at JWT and TBWA, across clients in the cosmetics, nutrition, consumer health, pharmaceuticals, food & beverage and IT verticals.
“I’m pleased to be re-joining the McCann network, and feel like I am back home. Since ‘Wellbeing’ is a big trend in China, I am excited about the work we do at McCann Health, and look forward to providing innovative solutions and strategic direction to improve business value for the benefit of our clients”, commented Henry.
Graeme Read, President Asia Pacific McCann Health, said: “Henry’s strong planning credentials, deep experience and passion for health and wellness makes him the perfect fit to lead our Shanghai planning team.”