McCann Worldgroup Philippines (MWG PH) and Jollibee have a lot of reasons to “bee happy” as the APAC Effie Awards announced its metal winners for its 2018 edition. Meanwhile, Dentsu Jayme Syfu added a metal for “Dead Whale” by winning Bronze.
The agency won a total of five metals consisting of two Golds, one Silver, and two Bronzes all for their “Valentine’s Joy for the Heartbroken” campaign for homegrown fast-food giant Jollibee.
The rundown of metals that MWG PH by category are as follows:
Gold – Asia Pacific Brands, Social Media Marketing
Silver – Restaurants
Bronze – Seasonal Marketing, Small Budget – Products
The metal haul further earned Jollibee 2nd Place as Brand of the Year, with MWG PH gaining 3rd Place as Agency of the Year and Jollibee Foods Corporation earning 3rd Place as Marketer of the Year.
The McCann Worldgroup Philippines-Jollibee team receives Gold for “Valentines Joy for the Heartbroken” (Photo courtesy of Joe Dy, MWG PH)
(L-R) Gino Borromeo, Chief Strategy Officer, MWG PH; Joe Dy, Executive Creative Director, MWG; Mitzie Lim-Nacanciendo, Associate Managing Director, MWG PH; Cat Triviño, Brand Engagement Manager, Jollibee; Francis Flores – Brand Chief Marketing Officer, Jollibee; JJ Alano – President, Jollibee; Arline Adeva, Assistant Vice President/Head of PR and Digital Marketing, Jollibee; Bong Legaspi, Creative Director, MWG PH (Photo courtesy of Arline Adeva, Jollibee)
Meanwhile, Dentsu Jayme Syfu was the only other Philippine agency to win a metal at this year’s awards program, gaining a Bronze for “Dead Whale” for client Greenpeace Philippines.
[READ: Winners of the 2018 APAC Effie Awards Announced]The APAC Effie Awards program is held to honor the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
