SINGAPORE — Mindshare, the global media agency network part of GroupM & WPP, has won the Revlon Singapore media account after a closed pitch.
Founded in 1932 by the Revson brothers, Revlon has become a global leader in cosmetics and one of the strongest consumer franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare and its products are sold in over 100 countries across six continents.
“We are really excited to be working with such an iconic brand like Revlon who are known the world over for their range of innovative cosmetic products. We were impressed by their commitment to excellence and their ambition to use media to tell their brand stories in a more compelling way.
Revlon was looking for a trusted agency partner to help inspire and engage Singaporean women and we are privileged they chose to partner with Mindshare Singapore,” said Nick Seckold, CEO of Mindshare Singapore.