LONDON – The founder of Grey London’s content offering has been appointed Content Strategy Director at Mother London. Neil Boorman, a former columnist for The Guardian and award-winning Channel 4 comedy producer, built Grey’s content department from scratch. The same department played a key role in Grey’s 2015 Cannes Lion wins for Volvo Life Paint and Lucozade Conditions Zone. Boorman also oversaw integrated strategy and production for Times Unquiet Film Series and GSK corporate.
Boorman’s new role will focus on baking cultural impact into the creation, execution, and delivery of Mother’s ideas, while also inspiring new and current business. Katie Mackay, Joint Head of Strategy, said: “We are thrilled to welcome Neil to the Mother Family. With such unbounded passion for modern entertainment in all its guises, we can’t wait for Neil to get stuck in.”
“In the ongoing content land grab, there are only two winners; media agencies have the data and creative agencies have the stories,” said Boorman. “And if there’s one shop in the UK that can tell a story, it’s Mother. Creative flair, strategic rigor, and boundless agility lie at the heart of the agency, the perfect environment to produce content that populates rather than emulates culture.”
Mother London is a respected, independent creative agency at the heart of advertising, experiential, digital, design, and product development. Starting around one table with three people eighteen years ago, Mother now has offices in London, New York, and Buenos Aires. They have worked with iconic brands such as Stella Artois, IKEA, Boots, Unilever, MoneySupermarket.com, the UN, and Coca-Cola among many others. From fast moving retailers and brands with global scale, to local jewels with local needs; Mother creates ideas that are embraced by popular culture and deliver more powerfully as a result.
Mother is currently Campaign’s Agency of the Decade and are a multiple APG Strategy Agency of the Year winner bearing testament to the Agency’s excellence in delivering effective and innovative creative.