ASIA-PACIFIC – SINGAPORE, FEBRUARY 27, 2013 – Grey Singapore has picked up the creative business for Harry’s Holdings. As one of Singapore’s most well-recognized lifestyle F&B brands, Grey will handle the entire ‘through-the-line’ business for Harry’s Holdings, including above the line, digital, in-house and events.
Philip Walters, director of Harry’s Holdings, commented: “Grey had a thorough understanding about the current Harry’s offerings and what can be done now, as well as great insights into how we could re-define the offerings in the future. It is a great team and we can’t wait to see what work comes out of this partnership.”
Subbaraju Alluri, CEO, Grey Singapore, said: “We are thrilled to add Harry’s to our stable of clients. Harry’s Bars are an iconic symbol of Singapore’s F&B and bar scene and we are looking forward to getting started working with this well-loved brand.”
Harry’s Holdings is the newest client to be served by Grey Singapore, with its current roster of clients including Qatar Airways, GlaxoSmithKline, Proctor & Gamble, Ferrero, Allianz, Fox Sports, KFC and the Workplace Safety and Health Council of Singapore.
