JAKARTA — J. Walter Thompson (JWT) Company’s new story arm, Verve, has just landed the new appointment of “Agency of Record” for Telkomsel, the largest digital telecommunications provider in Indonesia. The agency is set to be a channel agnostic story crafter that puts a prime on supporting clients’ stories which they plan to apply to Telkomsel’s communications in order to elevate its corporate transformation.
This appointment strengthens Verve’s commitment to implement strategies and services to support business development for its partner corporations.
“We are excited to be Telkomsel Indonesia’s strategic communication partner,” said Marianne Admardatine, Chief Executive Officer of JWT Company Indonesia. “Verve’s role will include re-engineering the way Telkomsel should communicate across disciplines and stakeholders, and building the company’s reputation across a variety of vertical markets, while positioning it as an expert and innovator in the industry, strengthening Telkomsel’s position as the Digital Telco in Indonesia.”
Telkmosel continues to serve Indonesia through the latest technology and innovation to provide telecommunications access across the nation, and Verve plans to assist these plans by bringing a new wave of transformation to the industry and nation with the power of storytelling.
“Telkomsel continues to be synonymous with technology and innovations, and it is important for our agency partner to be aligned. We are pleased to have Verve joining our team. Given their track record of creative and effective ideas, we believe they are the right partner in making effective of market opportunities to strengthen Telkomsel position in Indonesia, especially in this transformation era,” said Denny Abidin, Telkomsel’s General Manager of External Communications.
Managing Director of Verve, Harry Deje, said “We are trully excited to be Telkomsel’s communications partner and looking forward to be working with Telkomsel, particularly given the huge focus of contributing to the nation and moving towards Indonesia 4.0. This is great honor for Verve and we believe Telkomsel’s innovation and leadership in the telco industry will benefit Indonesia.”
ABOUT J. WALTER THOMPSON
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company includes several global networks including J. Walter Thompson Worldwide, Mirum, Verve and Colloquial.
J. Walter Thompson opened its first office in the Asia in 1929, and employs over 3,800 people in 53 offices across 18 countries in the region. For more information, please visit www.jwt.com and follow us @JWT_Worldwide and @JWTAsiaPacific.
Verve is a subsidiary entity under J. Walter Thompson focusing on public affairs efforts, with its prominent positioning as the storycrafting agency with holistic communications capabilities.. Verve Indonesia established in Auguts 2018, and has been growing larger ever since.