GLOBAL – PARIS, FRANCE, DECEMBER 2010 – A 10-minute interactive anime film from DDB Paris for tabac-info-service has been launched and on major French television channels, cinemas, and rich-media banners as well as projected on walls of schools. Its aim is to promote awareness about the unregulated manipulation by tobacco companies and what this can do to the youth. Forty percent of 11 to 15-year-olds in France smoke every year.
This remarkable project includes all six of Aristotle’s elements of drama: a true plot, fully developed characters, a theme, language, songs and music, and visual spectacle comprising a short video output which will surely catch the attention of viewers, particularly the French youth it targets. The message is uniquely presented intentionally in a way that the youth can relate into. The film asks the viewer to participate in the action via webcam and use Facebook Connect.
Directed by Koji Morimoto, one of Japan’s top animation directors, and produced by Eiko Tanaka, “Attraction” is an interactive anime that was specially made for the Internet. The film is available in French and Japanese, with French and English subtitles. View it at www.attraction-lemanga.fr.
