CHINA – DDB China Group announces the appointment of Mr. Ng Tian It as its new Chief Creative Officer for the Beijing office. As a new CCO, Tian It will direct the company’s creative output.
“How can one resist when three true gentlemen in our business – Richard, Jimmy and Bernbach came calling? It was really hard to say no. DDB is known for attracting people with big ideas and those, who think out of the box and I am thrilled to be a part of such dynamic team.” says Tian It. “In the transformation age, when human values are sometimes neglected, I’m proud to support DDB’s core values of creativity and humanity.”
DDB has seen a rapid growth in Mainland China in recent years and continues to build a solid creative base, winning the title of the Best in Asia and China at the 2014 Promotion Marketing Awards of Asia, receiving multiple international and domestic awards. Having over 16 years of experience behind his shoulders, Ng Tian It is expected to bring the company’s profile to a higher level making DDB Guoan a major advertising agency in the market.
“Tian It has always been one of those creative minds I wanted to recruit. We have been friends for years, so I am glad he finally joins DDB’s team.” says Jimmy Lam, Chief Creative Officer at DDB China Group. “Tian It is a proven leader with hard-core marketing values, and I have no doubts he will be the one to find fresh compelling insights and solutions. We believe he will be the one to strengthen DDB Guoan’s creative standard.”
“Being a long time admirer of the network’s creative nous, I certainly look forward to having the magic dust rubbed off on me and spurred me on to better things.” says Tian It. “I am planning to put DDB Guoan on the map and make it the company in which clients trust and people would die to join.”
Having graduated from the Otis/Parsons School of Design in Los Angeles with a Bachelor of Fine Arts degree in Illustration in 1990, Tian It returns to Singapore and works in numerous well-known agencies. In 2007, he comes to China to join Lowe Worldwide Shanghai before becoming the Executive Creative Director at BBDO Beijing branch.
Tian It is known for revival of ailing agencies like McCann Erickson and Batey in Singapore, and landing BBDO Greater China’s first historic Cannes Lion among others. Ng Tian It worked with such world brands as McDonald’s, Unilever, Toyota, Panasonic, Heineken, Shell and Nokia. He is strongly praised throughout the sector for his performance: in 1996 Tian It became the Best New Art Director at the Singapore Creative Circle Awards and since then, he has over 300 awards to his name.