NEW YORK — Ogilvy, a global marketing and communications company, has been named a Leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report for the third year in a row. Gartner, the world’s leading information technology research and advisory company, compiles it findings based on an evaluation of 15 criteria encompassing both completeness of vision and ability to execute.
“To us, earning this recognition from Gartner is a true testament of the ongoing digital transformation of the Ogilvy brand,” said Carla Hendra, Global Chairman and Founder, OgilvyRED. “We feel it substantiates Ogilvy’s unique position to bring together the full power of brand, creative and technology to meet the changing demands of our clients. In our view, our work creating digital experiences for clients such as Transamerica, Vodafone, Phillips are great examples of the types of work that will define our own next chapter.”
“The Gartner report reaffirms our position as one of the world’s leading digital marketing agencies. With our own ongoing transformation, we look to build on our strengths—creative excellence, effectiveness, a data-driven approach, and a collaborative spirit—to deliver work with greater speed and agility without compromising the quality that the Ogilvy brand has been known for,” added Elly Puyat, Chief Executive Officer, Ogilvy & Mather Philippines. “As we move forward with our next chapter, we will leverage on these strengths to support more Filipino companies as they embark on their own digital transformation journeys.”
Gartner Magic Quadrants are based on a rigorous, fact-based analysis backed up by a highly structured methodology.
As described by Gartner, “Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.” [Gartner, “Magic Quadrant for Global Digital Marketing Agencies,” Jay Wilson, Lizzy Foo Kune, et al., 21 March 2018.]