ASIA-PACIFIC – HONG KONG, APRIL 2011 – PrimeCredit Limited, a a wholly-owned subsidiary of Standard Chartered Bank, has engaged Ogilvy & Mather Advertising (O&M) to help launch its major campaign of 2011 in Hong Kong. O&M is tasked to handle through-the-line advertising, including TVC, print, outdoor and some below the line items for the campaign.
“We are impressed by the creative thinking from O&M that they went beyond simply answering our brief. We believe that the campaign will bring our brand to a much higher level,” said Emily Chow, head of marketing, PrimeCredit Limited. “Its deliverables and outreach are far more than we would expect given the campaign budget.”
“We are excited to work with PrimeCredit,” said Gladys Wong, O&M general manager. “The client has been very succinct in sharing the challenges that the brand are facing and we are confident that our strategy will meet the brand’s needs.”
