ASIA-PACIFIC – SHANGHAI, CHINA, MAY 2011 – Ogilvy Public Relations Worldwide/Shanghai announced on April 30 that it has been named the retainer PR agency for Faurecia Group, the world’s sixth largest automotive equipment supplier, following a competitive pitch.
The appointment, effective immediately, requires Ogilvy PR to develop and implement a comprehensive PR strategy for Faurecia in China that will encompass media and government relations counsel and the launch of Faurecia’s Chinese corporate website.
Thierry Lemâne, Executive Vice Presient of Faurecia Group Communication, said, “Faurecia has been a key partner of automakers for over 10 years. Due to the rapid growth of the automotive industry in China, we are launching many activities to develop our significant and long-term presence among Chinese and international automakers. We awarded our business to Ogilvy PR because of their professionalism, proactive approach, understanding of our business and strong credentials in Greater China. We are confident this strong team can help us build our brand image and capture more of the many opportunities available in this market.”
Debby Cheung, Group Managing Director of Ogilvy PR China, said, “We are honored to have been selected as Faurecia’s communications partner in China. Faurecia Group has a significant business preseence and strong investment plan for China. We are confident that together we will establish a strong and integrated brand image for Faurecia in China, to suport and enhance its growth in this dynamic marketplace.”
