SINGAPORE – Omnicom Media Group has appointed Paul Shepherd as Chief Investment Officer for Asia Pacific, following the promotion of Tony Harradine to Group CEO earlier this year. Shepherd, who has been with the Group since 2013 and most recently served as Global VP, Platforms & Capabilities in New York, will commence his new role on July 1. His remit will now cover the trading and investment function of the Group’s agencies in 17 markets across Asia Pacific.

As the media landscape continues to evolve, particularly with the rapid rise of new digital platforms in Asia Pacific, the investment function of an agency has never been more pivotal in uncovering new opportunities for brands. As such, Shepherd will leverage his wealth of experience in managing the Group’s programmatic offering globally, as well as advancing its agencies’ products through more sophisticated uses of data, bespoke platforms and cutting-edge capabilities.

Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group APAC, commented: “With the constant digital disruption and innovation taking place in Asia Pacific, there has never been a more exciting or important time to enhance our product offering and provide our clients with market-leading opportunities. As such, we’re thrilled to have Paul – a longstanding member of the Omnicom Media Group family with exceptional regional and global experience – come join us in APAC as we boldly take on new challenges. We look forward to working with him on taking our clients’ communications to the next level in the region through innovative media opportunities.”

“Having started my journey with the Group in Asia Pacific, it feels great to be coming home at such an exciting time for the region,” added Shepherd. “I look forward to working closely with Tony and the various markets in evolving our product offerings and capabilities, as well as setting some new global benchmarks for our clients.”