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One Shower encourages people to come up with creative ideas

NEW YORK – To remind the creative community the deadline for entries is fast approaching, the One Show is launching the “One Shower” – a VR 360 shower meant to help creatives come up with brilliant ideas. After all, anyone working in the industry knows that your best ideas usually come to you in the shower. And thanks to the One Shower VR experience, now you can hop in the shower wherever you are.

To further help creatives get in the award show mood, the One Show created a custom Google Cardboard template shaped like their iconic Pencil award.


“The old adage is that we’re most creative in the shower,” says Kevin Swanepoel, CEO of The One Show, “so we decided to help creatives come up with award-winning ideas anytime, anywhere by bringing the shower directly to their device.”

This year, the One Show’s call for entry highlights all the benefits afforded to One Show winners with a campaign called “One is all it takes”. If you haven’t already, submit your work before January 27th, 2017. 

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