GLOBAL – APRIL 2011 – We’ve seen the return of the Isaiah Mustafa as the Old Spice guy last January, and since then he has showed us taken us on a scent vacation, with stops in Fiji and Komodo. Now Old Spice gets the jungle fever with its Jungle Wilderness commercial, presenting an entirely different kind of man.
The latest TVC, shown outside the U.S. market, shows a debonair British colonial man rising from quicksand and charging through the dangers of a jungle, past piranhas and incoming trucks. He may have lost flesh from his bottom half, but, thanks to Old Spice, he "smells like he looks amazing".
Mustafa’s Old Spice was thought to be retired late last year retired when Rey Lewis did some spots for Old Spice, this is looking like a done deal. Prior to the release of Jungle Wilderness, the original Old Spice copywriter Eric Callman left Wieden+Kennedy for start-up agency, Barton F. Graf 9000.
In any case, Mustafa’s Old Spice spots have turned to diamonds. Let’s see if the next one can do the same.
CREDITS
Client: Wedding Republic
Agency: Wieden + Kennedy, Portland
Production: Biscuit Filmworks / Cherokee Films
Country: United States of America
Director: Tim Godsall
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: James Moslander
Copywriter: Marco Kaye
Agency Executive Producer: Ben Grylewicz
DoP: Simon Duggan
Agency Producer: Lindsay Reed
Account Team: Diana Gonzalez
Executive Producers:
Biscuit: Shawn Lacy/Holly Vega
Cherokee Films: Katie Kempe
Line Producer: Rick Jarjoura
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Post Producer: Ali Reed
Post Executive Producer: Deanne Mehling
VFX Company: The Mill
VFX Supervisor & CGI Lead: Robert Sethi
Flame Artist: Giles Cheetham
VFX Producer: Arielle Davis
Executive Producer: Sue Troyan
Music+Sound Company: Stimmung
Sound Designer: Gus Koven
Producer Executive Producer: Jack Catlin / Ceinwyn Clark
Film Transfer Company: CO3
Colorist: Siggy Fersti
Mix Company: Lime Studios
Engineer Asst. Engineer: Rohan Young / Brian Peyton
