Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Nestlé launches global initiative to help children lead healthier lives
MANILA – On the United Nations International Day of Families, Nestlé announced its global “Nestlé for Healthier Kids” initiative. The program…
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Andreas Krasser heads to Busan in search of his BFF
HONG KONG – DDB Group Hong Kong has announced Chief Strategy Officer, Andreas Krasser, will be speaking at AD STARS…
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McCann New York’s “Fearless Girl” took home The One Show’s top honor
NEW YORK – McCann New York and State Street Global Advisors’ “Fearless Girl” won The One Show’s prestigious Best of…
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WRG strengthens operations in the US
PHILADELPHIA – Leading brand experience agency WRG is strengthening its operation in the US with the creation of a new…
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Colenso BBDO Q&A: “We forget to be creative when we’re promoting our own ideas”
BUSAN – Based in Auckland, New Zealand, Colenso BBDO is one of the world’s most renowned creative agencies, and it…
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Jury of top brand marketers selects “Fearless Girl” as winner of The One Show’s inaugural CMO Pencil
New component launched on final day of the 45th annual One Show, 10 top brand marketers gather to select the…
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Cannes Lions 2018 diversity programme See It Be It participants announced, includes Filipina, three from APAC
Cannes Lions has announced the 20 participants taking part in this year’s See It Be It programme, an increase of…
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Dentsu Wins Japan Agency of the Year at The One Club’s 45th Annual One Show
NEW YORK — Dentsu was named One Show Japan Agency of the Year for their outstanding showing in The One Club…
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Filmakademie BW, SVA, BYU and MICA Among Top Winners at The One Club’s Young Ones Student Awards
NEW YORK — The One Club for Creativity’s Young Ones Education Festival concluded on May 8th with a number of big winners in…
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Cheil Worldwide Brazil hires Ogilvy’s Claudio Lima as Chief Creative Officer
SAO PAULO – Claudio Lima has joined Cheil Worldwide Brazil as its Chief Creative Officer, with immediate effect. He was…
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D&AD IMPACT shines light on creativity as a force for good
LONDON – D&AD Impact is a global initiative and awards programme that exists to shine a light on the power…
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Gunn 100: Lessons from the world’s best creative campaigns revealed
LONDON – Purpose, technology and emotion are three main recurring themes of the world’s best creative campaigns finds Gunn Report, the…
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WRG hires Jayne Marks as Head of Healthcare Communications
MANCHESTER – WRG, part of The Creative Engagement Group, has hired Jayne Marks as its Head of Healthcare Communications. Formerly…
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