Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: Strong full-year results demonstrate Unilever’s resilience and agility
GLOBAL — Unilever announced its results for the full year 2020, which show underlying sales growth of 1.9%. We focused…
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Awards: New York Festivals 2021 Advertising Awards and Genius 100 Foundation launch the Genius 100 Inspiration Award
NEW YORK, USA — New York Festivals International Advertising Awards® and the Genius 100 Foundation (G100) will partner to launch a new award…
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Brand & Business: Marketing tech consultancy admiral.digital acquires Fresh Sports Group, strengthening its offering across the entire digital spectrum.
KUALA LUMPUR, MALAYSIA — Marketing technology consultancy, admiral.digital, has acquired Fresh Sports Group (FSG), strengthening its consultancy offering across the…
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Insight: WARC reveals insights from the 2020 IPA Effectiveness Awards
LONDON, UK — WARC, the global authority on marketing effectiveness, has today released an insights report examining current effective marketing…
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Campaign Spotlight: Standard Chartered and TBWA\Singapore launches global campaign that sees sustainability through different eyes
SINGAPORE – Standard Chartered’s new global brand campaign launches with a powerful film “Through Different Eyes” – filmed last year…
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Brand & Business: Aniview partners with White Ops to fend off sophisticated bot attacks and safeguard the integrity of video advertising
NEW YORK CITY, USA – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership…
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New Business: OMD wins AliExpress global mandate for 2021
SHANGHAI, CHINA – AliExpress, the global online retail marketplace that is part of Alibaba Group, has appointed OMD as their global…
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Travel: Hong Kong Tourism Board asks Hongkongers on how they stay lucky over Chinese New Year
HONG KONG — The Chinese New Year is an exciting time for many people all over the world as it…
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People: BBH Singapore announces change in leadership
SINGAPORE – BBH Singapore has announced a new leadership structure following news that John Hadfield, the current CEO of BBH…
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New Business: Pizza Hut appoints Ogilvy Indonesia as integrated marketing partner
JAKARTA, INDONESIA – Ogilvy Indonesia today announced its appointment as the Integrated ATL and Digital (including social) agency for Pizza…
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Awards: Mindshare, OMD, PHD and Initiative dominate this year’s 11th iteration of the Festival of Media APAC Awards.
GLOBAL — Despite the global pandemic and the creative strains and limitations on the industry as a whole, The 11th…
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Digital: Mastercard evolves contactless technology for quantum world
SINGAPORE – Mastercard announced it is applying the latest quantum-resistant technologies to develop the next generation of contactless payments so that consumers…
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Brand & Business: Havas Group India brings branding and design group Conran to Mumbai
MUMBAI, INDIA — Havas Group India, today announced that it is further strengthening its operation in India with a strategic…
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