Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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UK advertising posts record quarter as 2016 spend surges past £21bn – WARC and Advertising Association
LONDON – UK advertising expenditure grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to…
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New HSBC global card design with Shift pushes boundaries of elegant craftsmanship and digital innovation
HONG KONG – HSBC has launched the biggest upgrade of its card portfolio in decades, developed through a collaboration with…
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Leo Burnett London boosts senior creative team with Daniel Evans appointment
LONDON – Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led…
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BBDO Japan promotes Kana Yamada to Head of Business Development
TOKYO – BBDO Japan has promoted Kana Yamada to the position of Head Of Business Development. This appointment will also…
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Accenture selects UM as strategic media buying and planning partner
NEW YORK – Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and…
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BBH hires Red Bull Communications Lead Tim Lindley to head up extended content and entertainment offering for Black Sheep Studios
SINGAPORE – BBH Singapore expands its content offering with the appointment of Tim Lindley as Managing Partner, Black Sheep Studios.…
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AFAA and AD Stars Korea partner to raise the advertising industry’s contribution to the Asian creative economy
KUALA LUMPUR – The Asian Federation of Advertising Associations (AFAA) has partnered with the Korea-based AD STARS Organising Committee to…
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Leo Burnett Malaysia wins Kancil Agency of the Year
KUALA LUMPUR – Leo Burnett Kuala Lumpur bagged the Agency of The Year with one Gold, 15 Silver, 35 Bronze…
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comScore announces launch of MMX Multi-Platform, as well as major enhancements to Mobile Metrix in India
BANGALORE – comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with…
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BBDO is APAC Effies 2017 Network of the Year
SINGAPORE – Winners of the APAC Effie Awards 2017 were announced at the Awards Gala last Friday at Four Seasons…
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LIDA recruits Pavel Fernandez as creative director
LONDON – LIDA has hired SapientNitro’s Pavel Fernandez as creative director. Fernandez will work across all accounts including Royal Mail,…
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Tangrams Effectiveness shortlist announced
SINGAPORE – 259 entries have made it through to the shortlist for Tangrams Effectiveness Awards. A specialist panel of regional…
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Hollywood heavyweights reject French cinema masterpieces in campaign of Alliance Française de Singapour
SINGAPORE – An aspiring French filmmaker sits down with Hollywood’s top producers of big budget blockbusters to pitch his seemingly…
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