Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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London International Awards adds Health & Pharma competition for 2017
NEW YORK – London International Awards (LIA) has announced the addition of Health & Pharma as a new competition in the…
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Airbnb Chief Marketing Officer Jonathan Mildenhall is 2017 Creative Effectiveness Lions Jury President
CANNES – Cannes Lions has today announced that Chief Marketing Officer of Airbnb, Jonathan Mildenhall, will lead the Creative Effectiveness…
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Marketing effectiveness in the digital age requires balance – Warc Toolkit 2017
LONDON – Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according…
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Warc Media Awards: Grands Prix and Special Awards winners announced
LONDON – BBDO NY and MediaCom have won the Grand Prix in two categories in the Warc Media Awards for their work…
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BBDO Singapore announces Joe Braithwaite move to Managing Director of Proximity London
SINGAPORE – BBDO Asia has announced that Joe Braithwaite, General Manager BBDO Singapore, will be transferring within the network to…
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MediaCom, Mindshare and PHD lead tight race in Festival of Media APAC Awards 2017 shortlist
SINGAPORE – The Festival of Media APAC Awards, a celebration of the very best in media thinking from the Asia Pacific…
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Mindshare hires Zaheer as partner for FAST South East Asia
ASIA PACIFIC – Mindshare, the global media agency network, that is part of WPP, has appointed Zaheer Travadi as Partner…
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J. Walter Thompson Hong Kong hires Jocelyn Tse as Head of Strategic Planning
HONG KONG – J. Walter Thompson Hong Kong has appointed Jocelyn Tse as Head of Strategic Planning. She brings deep…
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Warc Media Awards: Effective Use of Tech winners announced
LONDON – The results of Effective Use of Tech, the final category of Warc’s Media Awards, recognizing communications planning that has made…
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AKQA arrives in Australasia through partnership with DT
MELBOURNE – AKQA is arriving in Australia, New Zealand, and Singapore through a partnership with creative technology company DT. Experiencing double-digit…
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Hakuhodo acquires Integrated Communications Group, the leading independent activation agency in APAC
TOKYO – Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, has acquired 100 percent…
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McCann is 2017 Super CLIO Champion
NEW YORK – McCann New York’s “Bad Romance” for National Geographic, was chosen as the winner of the “Super Clio”,…
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Twitter identifies 2017 Trends for marketers to watch
According to Global Web Index (GWI), more than 50% of internet users today spend more than three hours a day…
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