Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: Apple services entertain, inform, and connect the world in unprecedented year
USA – As the world navigated an ever-changing new normal of virtual learning, grocery deliveries, and drive-by birthday celebrations, customers…
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Intelligence: UK Advertising spend to recover faster than key international markets in 2021
LONDON, UK — The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year,…
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Music: Syn reimagines Billy Joel’s “A Matter of Trust” for new CNN Promo that calls for healing broken bonds
LOS ANGELES, USA – Creative music agency Syn has collaborated with CNN on a new promo video that aims to…
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Brand & Business: McKinsey & Company revolutionizes customer experience with Experience DNA launch
LONDON, UK – McKinsey & Company announced the launch of its new innovative data analytics platform, Experience DNA, to help organizations…
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Campaign Spotlight: Pleasure is an endless exploration in new campaign for SKYN by Sid Lee and PRETTYBIRD UK
PARIS, FRANCE – At the beginning of the global lockdown, SKYN® started their quest to encourage couples to seek pleasure…
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Campaign Spotlight: BBDO Singapore sends clients both love and luck this February
SINGAPORE – BBDO Singapore has added a creative and affectionate twist to their greeting card for Chinese New Year 2021. …
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Brand & Business: Klook completes US$200M in additional funding
MANILA, PHILIPPINES — Klook, a world-leading travel and leisure booking platform, today announced that it has raised US$200 million in…
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Brand & Business: VMLY&R COMMERCE ENCOMPASS launches with strength in India
SHANGHAI, CHINA – As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R COMMERCE, a new end-to-end “Creative…
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Insight: TBWA’s Backslash releases 2021 Edges, explores cultural shifts shaping the world
SINGAPORE – Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an…
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Awards: The One Club brings diversity to awards with Fusion Pencil and Cube
NEW YORK, USA — The One Club for Creativity extends its decades-long commitment to diversity and inclusion with the launch of The One…
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Insight: Marketing in a polarized nation – Providing trust, truth and sanctuary creates a pathway to US brands
LONDON, UK – As the United States welcomed a new president, there remains concern among citizens and brands about the…
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Sustainability: IKEA launches new 2030 forest agenda to push for improved forest management and biodiversity globally
ALMHULT, SWEDEN – The IKEA business has now reached the more sustainable sources goal that was set out to be achieved…
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Brand & Business: Shopee unveils new initiatives to power the next phase of growth for brands and uplift the Shopee Mall experience
SINGAPORE – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today unveiled a series of new initiatives and…
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