Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Dentsu Aegis Network Acquires B2B marketing agency, gyro
SINGAPORE – Dentsu Aegis Network has recently acquired gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B)…
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AllTogetherNow poaches talents from Don’t Panic, Karmarama and Havas
LONDON – The&Partnership’s content agency AllTogetherNow has expanded its senior team – bringing in Don’t Panic’s Richard Beer as Executive…
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IPG appoints Mat Baxter as Global Chief Executive Officer, Initiative
NEW YORK – IPG Mediabrands has appointed Mat Baxter as Global Chief Executive Officer, Initiative, effective immediately. Jim Elms, the…
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Y&R Guangzhou wins China Southern Airlines’ creative mandate
GUANGZHOU – Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline…
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TravelTriangle appoints Lowe Lintas as creative AOR
DELHI – TravelTriangle, a leading online holiday marketplace, has appointed Lowe Lintas Delhi to handle its creative duties. A host…
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Havas Singapore appoints Golin’s Singh to newly created Head of Social role
SINGAPORE – Havas Worldwide Singapore has announced the appointment of Allanjit Singh as Head of Social for Havas Creative Group…
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Film advocating women empowerment, #WhatIReallyReallyWant, launches in international cinemas
GLOBAL – 20 years after its release, a remake of the Spice Girls’ Wannabe video, titled #WhatIReallyReallyWant, launched online to…
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The Enchanted Kingdom of Snapchat in Latin America
PERU – Snapchat is a very attractive platform to tell stories that will revolutionize the use of social media in…
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Saatchi & Saatchi Arachnid poaches two industry veterans from DDB and McCann
KUALA LUMPUR – Two industry veterans with 17-year career experience each, Wong Sen Kiat and Ng Teck Yew, have been…
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Havas rolls out data-driven OOH brand Adcity in Asia
ASIA PACIFIC – Following the global launch of OOH brand Adcity earlier this month, Havas announces the Asia Pacific rollout…
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Budweiser unites with Tomorrowland and Tiësto creating original and exclusive music experiences
INDIA – Budweiser unites with Tomorrowland, one of the world’s largest electronic dance music festivals, to bring exclusive music experiences…
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Ogilvy’s Young and Seifert: No Moss on these Rolling Stones
by Rome Jorge It’s not every day that John Seifert, incoming Ogilvy & Mather worldwide chairman and CEO, and Miles…
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AD STARS receives 18,000+ entries to this year’s awards
BUSAN – AD STARS has received over 18,000 entries to this year’s awards making it the biggest advertising awards program…
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