Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Grey Group leads Singapore in Cannes Lions 2015
SINGAPORE – Grey Group Singapore is the first agency in Singapore to have won the all- important Product Design Lion.…
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MEC launched a technique that can predict how consumers shop
FRANCE – Brand campaigns can now be more specific and targeted to its audience with the use of this new…
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Y&R Singapore and M1 launches a campaign to fulfill its brand promise
SINGAPORE – Following up on its successful 2014 brand campaign, M1 launches a new campaign that builds on its brand…
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Cannes Lions 2015 Grand Prix Showcase
FILM LIONS Campaign: “100” Agency: F/Nazca Saatchi & Saatchi Client: Leica Campaign: “Unskippable” Agency: The Martin Agency Client: Geico INNOVATION…
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12 Radio Lions Lessons from Cannes 2015 by Brandie Tan
1. It’s possible to do an idea which has been done before. Make sure it’s done better–to the point that…
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adoboLIVE! BBDO India’s CCO Josy Paul and CEO Ajai Jhala
CANNES – BBDO India’s Chief Creative Officer Josy Paul and CEO Ajai Jhala sat with adobo magazine to talk about…
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adoboLIVE! Director and Film Craft Juror Prasoon Pandey
CANNES – Renowned Director Prasoon Pandey shares his experience in judging in the Film Craft category. adoboLive! Cannes Film Craft…
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R/GA New York is Cannes Lions 2015 Agency of the Year
CANNES – With a total of 27 Lions, R/GA New York was named Agency of the Year in Cannes Lions…
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TBWAKuala Lumpur and Eveready puts a new spin to classic storytelling
MALAYSIA – TBWA\Kuala Lumpur and Eveready have given a new lease on life to a long-forgotten household item, the torchlight.…
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Promo and Activation: ‘the sharp end of our business’ by Joji Jacob
FRANCE – I went to Cannes with a great deal of trepidation this year. I was to sit on the…
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Y&R Indonesia and AQUA remind consumers to keep hydrated even while fasting during Ramadan
INDONESIA – Y&R Group Indonesia and major client Danone have partnered to educate consumers on the importance of healthy hydration…
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adoboLive! Lo Sheung Yan, Chairman Asia Pacific and Worldwide Creative, J. Walter Thompson
CANNES – Lo Sheung Yan, Chairman Asia Pacific and Worldwide Creative, J. Walter Thompson shares his Cannes Lions International Festival…
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J. Walter Thompson launches #ProudLogos and #ProudPhotos to support the LGBTQ Community
NEW YORK – What started as an internal initiative for LGBTQ Pride Month has evolved into a broader effort to…
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