Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Sizzer Amsterdam and Leo Burnett Chicago launch ‘Dream With Your Eyes Open’ for RE/MAX
AMSTERDAM – RE/MAX, LLC has recently launched their first advertising campaign since the company went public last fall. Created by…
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TBWAChiatDay NY launches new technology for beIN SPORTS
NEW YORK – beIN SPORTS and TBWA\Chiat\Day New York are launching a revolutionary vuvuzela that enables football fans to switch…
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DDB MudraMax’s Operation Black Dot registers 40,000 first time youth voters
MUMBAI – Operation Black Dot is an initiative by DDB MudraMax and Thincquisitive Foundation to help make voting easy, engaging…
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Omnicom and TBWA acquire Brazilian agency Mood
NEW YORK – TBWA Worldwide has announced the acquisition of an advertising agency in Brazil, Mood. TBWA, an Omnicom Group…
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Engaging millennials: Leading brands address key challenges
SINGAPORE – Digitally-savvy. Empowered. Trend-setter. These are unique characteristics of today’s young netizens aged 18-35. Look around you. Seated across…
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Ogilvy appoints Din Sumedi as creative lead in Indonesia
JAKARTA – Ogilvy & Mather has appointed Din Sumedi as Chief Creative Officer for Indonesia. Originally from Singapore, Sumedi has…
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Omnicom Media Group Asia Pacific bolsters trading & investment capability
SINGAPORE – Omnicom Media Group Asia Pacific has expanded their accountability team and appointed Sofia Savvidou as the Head of…
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Isobar appoints Jean Lin as global CEO
GLOBAL – Dentsu Aegis Network today announced that Jean Lin, Global Chief Strategy Officer & CEO of Isobar Asia Pacific…
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Invisible symptoms of multiple sclerosis exposed by Grey Melbourne in campaign for MS
Grey Melbourne has collaborated with Infinity Squared, Limehouse Creative and some of Australia’s best photographers to launch Seeing MS, a…
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Mindshare launches new full service media unit
ASIA PACIFIC – Mindshare has launched a new full service media unit in Singapore called Growth and Emerging Market Solutions…
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Dear Future Mom, CoorDown and Saatchi & Saatchi collaborate for World Down Syndrome Day
ITALY – For the third year in a row, Saatchi & Saatchi has developed a campaign for CoorDown on the…
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Philippines has fastest-growing online population
Despite the fact that only one third of Filipinos have access to the internet, the Philippines has the fastest-growing online…
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The Sweet Shop is most awarded production company in 2013, The Gunn Report says
The Gunn Report recently announced that The Sweet Shop was the most awarded production company in 2013 for the Asia…
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