The Gerety awards has launched an all power women line -up for its jury to address the lack of diversity in creative awards shows.

Named after Frances Gerety, the copywriter who coined the slogan “A diamond is forever” for DeBeers in 1948, The Gerety Awards’ creation is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries.

Merlee Cruz-Jayme, Dentsu Jayme Syfu’s Chairmom and Chief Creative Officer joins a prestigious jury made up of brave, strong, accomplished agency and brand women leaders  from around the world. The Grand Jury currently includes Rosie Arnold, former CCO, AMV BBDO, Susan Credle, Global CCO, FCB, Judy John, CEO of Leo Burnett Canada and CCO of Leo Burnett North America  and VMLY&R global CCO Debbi Vandeven among others.
Executive jury sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney

Founders Joe Brooks and Lucía Ongay have more than 20 years combined experience working for advertising awards and believe it is time to do something different: “When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show.”

Winning a Gerety will stand for the highest creative standards. As times are changing so should our approach to creativity. Our jury will redefine what is traditionally perceived as ‘normal’ for the advertising industry.

At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards.
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