ASIA-PACIFIC – MUMBAI, INDIA, DECEMBER 2011: Suzlon, one of the world’s largest wind turbine suppliers, announced that its four-month-old initiative, Pure Air Lovers Society (P.A.L.S.), has become the largest environment-linked campaign in India with over one million registered members. P.A.L.S. has also been among the fastest growing campaigns of its kind in the country, exceeding an average of over 9,000 registrations per day.
P.A.L.S. emphasizes the importance of clean air, while helping educate people on how to live a more environmentally responsible life. The P.A.L.S. campaign website www.pals.in provides innovative informational and educational tools such as the PUC check reminder, carbon calculator, carpooling information, as well as a list of green vendors.
The campaign, launched in Mumbai, has surged across 86 cities, with New Delhi now leading registrations, followed by Mumbai and Bangalore.
P.A.L.S is supported by prominent members of society, including Milind Soman, Anil Dharker, Gerson da Cunda, RJ Malishka and Nikhil Chinappa. P.A.L.S. first initiative, GaadiBandh, focused on educating people on the importance of turning off vehicles at signals thereby helping to reduce pollution emissions from idling vehicles, met with great success in Pune. As a part of this initiative, P.A.L.S. volunteers were stationed at traffic signals to seek support from commuters. Also, more than 9,000 people from all walks of life took the P.A.L.S. GaadiBandh pledge through the website.
Speaking on the campaign, Dharini Mishra, Global Head of Brand, Suzlon Group said, “This has been a hugely successful campaign. In the beginning we saw participation from the 18-24 years-old age group, but we have seen broad based interest and participation spreading into the 25-34 year old bracket. Interestingly, people who went to graduate school are over-represented at pals.in and this is skewed towards metros in the country. We are confident that registration at www.pals.in is only going to grow and this will fuel a more conscientious and empowered people”.
