SINGAPORE –  The former Engagement Planning Director of Bartle Bogle Hegarty (BBH) in London and Singapore, Jacob Wright returns to the company as BBH Singapore’s Chief Strategy Officer. 
 
Prior to returning, Wright was the social media director at Droga5. He also served in senior strategy roles in the UK namely Head of Planning of VCCP Limited content and social division, Strategy Director for Mother, and also a working client side for two tech start-ups.
 
Wright expressed his excitement in joining the BBH headquarters, “This is a homecoming for me. BBH Singapore has gone from strength to strength creating work that’s making waves globally.  There’s a team here that’s unique not just in the region, but in the world and I’m excited to be a part of that.” 
 
According to John Hadfield, CEO of BBH Singapore, Wright will be in charge of the full breadth of strategic offers from the agency. “I am really excited to be welcoming Jacob back to BBH, he was an excellent planner when he left us eight years ago, and he’s since been able to add new experience and some deep specialist understanding that will be invaluable to the agency and to our clients,” he said.
 
A true creative mind in the industry with excellent social media and tech skills to match, Wright has set the foundation for various award winning campaigns for brands like Uniqlo, IKEA, and Coca Cola.