ASIA – Sweetshop has signed highly-acclaimed Director Liz Murphy for global representation.

Liz’s passion is ‘to make stuff that gives people the feels’. Her work has been recognised around the globe by the likes of Adfest and BADC, and in 2017, Liz was named in Campaign’s ‘10 female directors you should know’ on account of her ability to elicit “stunning, emotional glimpses of life in all its peculiarities.”

With numerous award-winning campaigns under her belt, the Australian-born Director moved to London in 2010 with a focus on creating beautifully shot, emotive and observational films and narrative. As a highly sought-after Director she has worked with brands such as Alpen, Kinder, McDonald’s and The National Trust. Her deeply moving spot ‘Bear’ for the charity Grief Encounter featured in the prestigious APA show in 2014.

Laura Geagea, Managing Director and Executive Producer of Sweetshop China, Asia and MENA will be working closely with Liz and agencies across Asia MENA on script and creative opportunities

Laura said, “Liz is a real asset to our roster. She has an amazing eye and makes beautiful films filled with warmth and character. I can’t wait to see her bring her magic touch to the Asian market.”

Liz said, “I have admired Sweetshop since I was a little baby director back in Brisbane making coffee. The passion and enthusiasm of everyone there is inspiring and contagious. I’m really excited to be joining the gang.”

Wilf Sweetland, CEO and Partner of Sweetshop added, “Liz is a wonderful person. Her work demonstrates an emphasis on sublime craft and emotional intelligence throughout her story telling – we’re honoured that someone with her talent has chosen to be represented by us globally.”



Creative story development takes art, craft and heart. We nurture our Directors, taking the time to understand what they want to say and how they want to say it. And because of this, our carefully selected roster is fiercely proud of the content they make and how they make it. They’re humanity obsessed. Their work gives you that fierce little lump in your throat. It’s unapologetically funny. It makes you gasp with surprise. We continuously evolve our creative talent, while managing our more established directors, to ensure unmatched access to fresh and exciting creative solutions.


We call ourselves a global boutique production company, because that’s just what we are. 28 Directors across eight fully-serviced offices, on four continents: Shanghai, Bangkok, London, Los Angeles, New York, Auckland, Sydney and Melbourne. Each office is customised for its local needs, while also functioning seamlessly as a global team.

We think you’ll like working with us. We’ll provide you with a uniquely experienced, agile and collaborative working environment. We’re passionate from start to finish. We’ll always work hard and push the boundaries to pull off the best possible production.

We’re decent humans and we care. We work ethically to support communities locally and internationally. And we really mean it. From the way we operate our business and productions, to the causes we align ourselves with. 

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