SHANGHAI–TBWA\ Shanghai announced the promotion of Muriel Lechaczynski to Managing Director, from her role as managing partner. 

Said Joanne Lao, Chief Executive Officer of TBWA\Greater China, “It’s always rewarding to recognise and elevate talent within. Muriel has played an instrumental role in the ongoing transformation of the Shanghai agency, and has a fabulous quality in her leadership style in being able to bring out the best in teams to get the job done in the most impactful way.”

Lechaczynski rejoined TBWA in Shanghai in 2013 as brand team leader and a member of the management team. In 2016, Muriel was elevated to the role of managing partner and over the last three years has helped to drive innovative new structures, new ways of working and embedding digital and social talent across teams. In recognition of the agency’s ongoing innovation, TBWA\Shanghai was named one of Greater China’s most Integrated Agencies of the Year by Campaign Asia in 2018.

Added Joanne Lao: “Muriel’s energy and passion for the creative product and the brands she works on is evident in the agency’s on-going success; deepening our relationship with existing clients, winning new business and attracting diverse talent with new skillsets.”

Muriel Lechaczynski said on her appointment: “I’m thrilled to step into this new role at an agency I have seen grow and transform over the last five years. It is an exciting time at TBWA\Shanghai; we have an amazing pool of talent, a contagious passion and positive vibe with an appetite for success.”

Lechaczynski moves in the managing director role with immediate effect and will continue to report to Joanne Lao, Chief Executive Officer of TBWA\Greater China.


About TBWA\Worldwide

TBWA is The Disruption® Company: the cultural engine for 21st century business. Named one of the World’s Most Innovative Companies by Fast Company and Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).