THE PHILIPPINES, JUNE 13, 2012: Philippine broadcasting company ABS-CBN has launched its social media newsroom portal where journalists and bloggers can pick up the latest news on the company.
Said to be the first in Philippine TV network history, the newsroom contains the latest press releases and photos about the network’s subsidiaries, videos of its latest offerings, interview transcripts with its celebrities and executives, RSS feed service and clippings about what media are saying about ABS-CBN. Features like buttons that allow users to share the materials via Facebook, Twitter and Google+.
“The ABS-CBN Social Media Newsroom exemplifies the best communications in a digital world. It enables ABS-CBN to be more in touch with its stakeholders and partners here and abroad who would like to know more about our programs and services that we offer. “said ABS-CBN Head of Corporate Communications Bong Osorio, who was the former International Association of Business Communicators regional director for Asia.
“Digital communications allow us to engage our audiences instantly and efficiently. We’ve made the design of ABS-CBN Social Media Newsroom user – friendly and produce press releases in formats in preferred by journalists and bloggers “ said Errol Choa, ABS-CBN Corporate Affairs & PR Director.
Users can log-on to ww.abscbnpr.com to check the latest materials posted on ABS-CBN Social Media Newsroom or download apps on iOS, Android, Windows Phones that can read RSS feeds such as Google Reader, Taptu or Flipboard.
