McCann Worldgroup named Global Network of the Year

NEW YORK — LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally. 

The Philippines brought home nine of the coveted LIA statues – 1 Gold, 5 Silver, and 3 Bronze. In total 705 LIA statues, in addition to finalists, were awarded from 40 countries.

“It’s good to see the Philippines do so well in Radio & Audio. They have shown to be a dominant force in these Media,” observed Barbara Levy, President of LIA.

Merlee Jayme​, Chairmom & CCO at Dentsu Jayme Syfu and LIA Radio & Audio Jury President commented, “I would describe my LIA experience as a week of joyful listening brought to a whole new level. It was life-changing listening– from original music composed and produced real time for a thousand names, to an innovation enabling an ALS patient to regain his voice, to an album of gender friendly songs, to a hilarious story of a guy who needs to know when to stop talking, a series of motel classics – brilliantly written scripts, crafted beautifully with the perfect casting and direction. Having a neat mix of experts who ideates, produces and executes in one room, made us go through valuable discussions on these pieces. I would definitely say my jury picked out the best radio and audio work that would push the medium further to the future.”

Dentsu Jayme Syfu, Makati City earns the only Gold awarded in the Philippines in Design – Installations/Displays for Greenpeace Philippines titled “Dead Whale”. They were also awarded a Bronze for the same work in Ambient – Public Service/Social Awareness.

Gold – Design – Installations/Displays for Greenpeace Philippines titled “Dead Whale”
Bronze – Ambient – Public Service/Social Awareness for Greenpeace Philippines titled “Dead Whale”

McCann Worldgroup, Manila was awarded three Silver and two Bronze Statues. These wins contributed to McCann Worldgroup being named Global Network of the Year.

Silver – Radio & Audio – Retail for Fullybooked – Lives titled “Ed”
Silver – Radio & Audio – Script Writing for Fullybooked – Lives titled “Ed”
Silver – Radio & Audio – Script Writing for Fullybooked – Lives titled “Moe”
Bronze – Radio & Audio – Campaign for Fullybooked – Lives titled “Darling, Ed, Moe”
Bronze – Radio & Audio – Retail for Fullybooked – Lives titled “Moe”

TBWA\Santiago Mangada Puno, Makati City was awarded two Silver LIAs:

Silver – Design – Sustainable Design for Boysen Paint titled “This Is A Tree”
Silver – Music & Sound – Use of Licensed Music for Bahay Tuluyan (Shelter House) titled “Disgusting Stories”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, twelve GRAND LIAs were awarded:

  • ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”
  • Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”
  • Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”
  • Barking Owl, Los Angeles was awarded the Health & Wellness – Craft Grand LIA for Montefiore Medical Center titled “Corazón”
  • BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”
  • DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”
  • Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge   
  • Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge  
  • McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”
  • Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”
  • Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck’s titled “Le Beck’s: The Legendary Beer Can”

The following companies were honored with the 2018 Global Of The Year Awards:

  • Global Client of the Year:  Mars
  • Global Network of the Year:  McCann Worldgroup
  • Global Agency of the Year:  BBDO New York
  • Global Independent Agency of the Year:  Jung von Matt, Hamburg
  • Global Health & Wellness and Medical Network of the Year: FCB Health
  • Global Production Company of the Year:  MJZ
  • Global Post-Production Company of the Year:  The Mill
  • Global Music & Sound Company of the Year:  Rumble Studios, Sydney

The following companies were honored with the Regional Of The Year Awards for Asia:

  • Regional Network of the Year for Asia: Dentsu
  • Regional Agency of the Year for Asia: Dentsu Inc., Tokyo
  • Regional Production Company of the Year for Asia: Illusion, Bangkok