MANILA – In the quickly evolving world of digital marketing, it can be hard to stay on top of all the tools and opportunities offered by the Facebook family of products and services. Blueprint was created to help advertisers get the most out of Facebook’s powerful marketing platforms. With over one million course enrollments, Blueprint has helped marketing professionals and people from businesses of all sizes succeed through Blueprint eLearning modules and from the hands-on training at Blueprint live. And Blueprint is continuing to expand, partnering with secondary education institutions to incorporate the e-learning coursework into their curricula.
Today, Facebook is excited to announce the launch of a third pillar in the Blueprint family: Blueprint Certification. Blueprint Certification is Facebook’s global credentialing program for digital advertising professionals. As the most advanced-level program, Blueprint Certification demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger.
“With 3 million active advertisers on Facebook and over 60 million Pages globally, we realize the importance of investing in education products like Facebook Blueprint in the Philippines. Since Facebook Blueprint’s launch last year, we have seen strong adoption from agencies, and small businesses have also become a growing audience for Blueprint. From free online courses to the chance to work hands-on with experts, we are committed to investing in the tools to help agencies and businesses in the Philippines achieve their business results on both Facebook and Instagram,” said Chay Mondejar-Saputil, Head of Agencies, Philippines, Facebook.
Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize ROI and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. Blueprint Certification is no only the most rigorous and reliable measure of Facebook advertising competency, it’s the only one officially recognized by Facebook.
“Constantly evolving to be the agency of the future requires our people to be knowledgeable on the latest trends, tools, and technologies that will produce meaningful work and drive value for our clients. Being one of the first agencies in the Philippines to benefit from Facebook Blueprint Certification, we hope to set a new standard for essential skills that will in turn enable our industry to do great things. With Facebook Blueprint Certification, our teams are equipped with an advanced level of understanding of Facebook’s family of products and services that help us in the daily pursuit of this goal,” said Sudesh Puthran, Managing Director of Mindshare.
There are currently two certification paths available: the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. Once an individual has selected their certification path, they’ll have the opportunity to prepare for and take two secure, proctored exams: the Facebook Advertising Core Competencies exam, and then the exam in their chosen speciality. These exams have been designed to rigorously measure advanced-level competency in understanding an applying the skills required for the associated job roles. In most cases the exams can be taken with an online proctor in the convenience and privacy of one’s office or home.
Once the exams are passed, the individual will receive a digital badge that can be uniquely verified online by anyone they choose to share it with. The Blueprint Certification badge can be posted on Facebook and other social media, embedded in a website or blog or included in an email signature or electronic resume. Recertification requirements must be completed annually to demonstrate ongoing proficiency and maintain certification status as the Facebook family of products and services continue to evolve.
Learn more about Blueprint Certification and how you can become a Facebook Certified Professional today.
