SINGAPORE – A new short film done by BBH Asia Pacific for NTUC Income’s CSR arm Orange Aid reveals the sacrifices made by underprivileged students in Singapore that belies their age.
The 5-minute ‘Last Day of School” features Siew Fang, a bright young student who nearly forgoes her tertiary education to become caretaker to her disabled father and two younger siblings.
Making the message even more powerful is that its based on true stories the OrangeAid programme have been seeking to conclude with happy endings.
NTUC Income will commit $2.5 million to help 1,000 needy students in ITE (Institute of Technical Education) and Polytechnics . Besides bursory funding, NTUC Income will offer these students financial literacy lessons, personal and career development, as well as help them find work opportunities.
The short film will run on NTUC Income’s Orange Aid website where donations can be made – and on online video platforms.
Janson Choo, Creative Director, BBH Asia Pacific said, “I wish we didn’t have to make this film but unfortunately such stories exist in Singapore, with far worse situations. We hope this film will move people to come together and help underprivileged students achieve the tertiary education they deserve.”
