PHILIPPINES, MAY 23, 2011 – Smart, the Philippines’ largest mobile communications network with 46 million subscribers, has launched a new promotion with over P50 million in total prizes.
The Big Shot Jackpot promo builds on Tutok Sabay Text (TST), which was launched in August 2010 and whose points system has since been used for various Smart promos and to redeem concert tickets.
Big Shot Jackpot, which starts today and runs until July 15, asks Smart subscribers to tune in at particular times and programs on radio stations Killer Bee, RMN, 103.5 Wow, Jam 88.3, 99.5 RT, Magic 89.9, and Wave 89.1; and ETC on cable and TV5 on free TV to answer multiple choice questions. TST points can also be used to play games and win on Facebook. The eight-week promo gives away P100 worth of load and P10,000 to several winners on daily draws, and P100,000 a week for the weekly draw.
Touch DDB, Tribal DDB, Tiger 22 and DM9 JaymeSyfu are the agencies behind the campaign.
Sponsor
Find the full mechanics by installing the Big Shot Jackpot app on Facebook: www.facebook.com/BigShotJackpot.
