Spikes Asia has formed top calibre juries to select this year’s metal awardees. The 98 judges across the 14 juries will be led by some of the region’s most talented and seasoned creative veterans. Take a look at the Jury Presidents’ stellar profiles here. 

Creative Effectiveness
Jean-Paul Burge | Chairman and CEO, BBDO Asia, Asia Pacific

Jean-Paul Burge began his advertising career in London in 1998. Over the past 19 years he has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore on various global account roles at JWT then BBDO, has managed key local offices and is today responsible for managing BBDO Asia. As chairman and CEO, Jean-Paul ensures that BBDO consistently attracts the best people who develop and deliver the world’s most creative and compelling content to all BBDO clients across the region.

BBDO is the most awarded network for creativity and for effectiveness in the Asia region. It was winner of 2014 and 2015 APAC Network of the Year at Cannes Lions. In 2016 it was named Network of the Year at Spikes, Network of the Year at Adfest 2016 and APAC Network of the Year in the Effie Global Index. In addition to this, several of the BBDO Asia offices are creative leaders in their respective markets.

Johnny Tan | Executive Creative Director, 72andSunny, Asia Pacific

In art school, Johnny came across a quote from Lee Clow, “If an idea doesn’t scare you, it’s not a good one to begin with”. Since then, this guiding principle has inspired him to create unprecedented work, including a feature documentary film for Johnnie Walker that has been officially selected in five international film festivals, become a pioneer of branded content in China and bring Bruce Lee back to life.

This belief has also won him accolades at numerous international award shows including a couple of Agency of the Year awards and a Cannes Chimera. But admittedly, he gets the biggest kick out of seeing his work make his mom laugh out loud or cry. His wealth of experience across multiple disciplines, as well as his time in the USA, China and many other markets, helps to bring a diverse fusion of flavour to his work. Johnny has been on jury at Cannes Lions for the past four years and is often found giving speeches at such events. A former army lieutenant, Johnny’s leadership was integral in successfully building BBH China over the past 11 years. He now brings that same rigor and spirit of experimentation to building 72andsunny in Sydney and Singapore.

Digital, Mobile & Digital Craft
Yasuharu Sasaki | Executive Creative Director and Head of Digital Creative, Dentsu Inc., Asia Pacific

Yasu is executive creative director at Dentsu Tokyo, in charge of digital creative and innovation. He has a background in computer science and his curiosity has always found a way into writing, digital experience design and coding. He has worked on clients such as Coca-Cola, Google, Glico, Kirin and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, Spikes, ADFEST and CLIOs, of which he’s also been a jury member. Sometimes, you’ll find Yasu kayaking anywhere from the rivers of Mongolia to the Hudson in New York. Always, however, he seems to be wearing a cool shirt.

Direct and Promo & Activation
Mark Tutssel | Creative Chair, Publicis Communications and Global Chief Creative Officer, Leo Burnett Worldwide, Global

As global chief creative officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network’s creative leader and is responsible for setting the creative vision for the network’s 85 global offices. Mark oversees the creative output for some of the world’s most respected brands, including Samsung, McDonald’s, Procter & Gamble, General Motors and Coca-Cola. Mark was appointed creative chairman of Publicis Communications, uniting creative leaders from Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel and Prodigious as the top creative force in the industry. Mark’s mission is to lead the group’s unrivalled creative firepower and become an indispensable creative partner to the world’s leading brands.

In 2015, Advertising Age recognised Leo Burnett as the most awarded network in the world. Under Mark’s leadership, the network has also topped the Gunn Report’s ‘All Gunns Blazing’ category for seven of the past eight years, leading the industry in new-world thinking.

One of the most awarded creative directors in the industry, Mark’s work has garnered every major creative accolade including the prestigious Cannes Lions Grand Prix and 110 Lions. During his tenure as global chief creative officer, Mark has won 579 Cannes Lions, including eight Grands Prix, three Titanium Lions, four Glass Lions, the first ever D&AD White Pencil, two D&AD Black Pencils and two ADC Black Cubes. He has also been named the ‘No. 1 Worldwide Creative Director’ by Campaign Magazine. Mark’s professional success has been rooted in his belief in the power of ideas, and that creativity can change the world.

Under Mark’s creative leadership, Leo Burnett has developed world-class campaigns for some of the world’s most iconic brands, including P&G, Samsung, McDonald’s and Coca-Cola among others. Samsung, Coca-Cola and McDonald’s were named ‘Creative Marketer of the Year’ at Cannes Lions under his purview.

In 2013, Mark introduced ‘Creativity Without Borders’, a game-changing vision for marketing communications to Leo Burnett that is now widely adopted and embraced by the network.

Mark has had the honour of chairing the world’s greatest award shows, including D&AD, Clios, Art Directors Club Global Awards, eurobest, Spikes, International ANDY Awards, AdFest, Art Directors Club of Europe, London International Awards, and the International YoungGuns. He is also one of the only creative directors in the world to serve as a Cannes Lions jury president four times. In 2008 he was the president of the Cannes Titanium & Integrated jury, in 2010 he was the president of both the Film and Press juries, in 2013 and 2016 he served as president of the Direct jury.

Mark sits on several boards in addition to Publicis Communications’ creative board, including the Publicis Groupe P12 ‘Executive Committee’, the Facebook Creative Council and the One Show Board of Directors. He is a member of the Royal Society of Arts, co-authored a book on Leo Burnett’s ‘HumanKind’ philosophy, and when not on an aeroplane, he can be found at home in Chicago or London.

Jeremy Craigen | Global Chief Creative Officer, INNOCEAN Worldwide, Global

Jeremy Craigen, global chief creative officer of INNOCEAN Worldwide, whose distinguished career has seen him win many awards at Cannes Lions and other leading shows, was until recently the global executive creative director for Volkswagen working with DDB.

Craigen started his career at Ted Bates in 1984 and joined BNP DDB Needham in 1990. He was appointed as executive creative director of DDB in 2003. During his tenure, the agency was twice named the ‘Most-awarded Agency in the World’ by the Gunn report.

Jeremy Craigen says, 
“My remit is simple. Make the work better, grow the business. What I love about INNOCEAN is their honesty about themselves and their ambition for the future. It is a great company, headed by great people. And this is exactly the opportunity I have been waiting for. I can’t wait to get started.”

Jeremy has served on virtually all major juries and has been Jury Chair of LIA, Clio, Young Guns and British TV Awards – in 2013 he was awarded The Chairman’s Award at British TV Awards for his outstanding contribution to film advertising.

Film Craft
Jo de Fina | Executive Producer and Founder, The OTTO Empire, Australia

Jo’s career in production began at the age of 18 when, while studying french and genetics at university, she found a job running on the set of TV commercials in her home town of Melbourne.

A three-week trip to London turned into four years, and in that time Jo worked her way up the ranks in advertising production at companies such as @Radical.Media, Tomboy Films and Partizan. A four-year stint in New York followed, where Jo produced for Oscar-nominated director Bennett Miller at Hungryman, before joining David Droga as employee number four at Droga5. After eight years away from Australia, Jo returned home, producing at award-winning companies Plaza Films and Exit, before founding her own production company The OTTO Empire in 2009.

People are important to Jo, and her dedication to identifying, fostering and encouraging new talent, and focusing on finding the right chemistry and combination of people for each project, has seen the careers of countless directors grow and flourish under her guidance.

Jo’s career has seen her work with some of the biggest names in the industry around the world, and it was important to Jo that she bring that experience back to Australia. Now at the helm of not only The OTTO Empire, but also content company Dougal and VR production company PLaTO Reality, Jo’s passion is storytelling, the people, the idea, communicating that idea and the craft of filmmaking. She is inspired by the creativity in both the work, and the people she encounters each day, and is committed to creating opportunities for, and mentoring, new talent.

Jo lives in Melbourne in a house with a white picket fence with her partner, son and dogs, Otto and Dougal McDougal the Poodle (Dougal for short.)

Film, Print & Publishing and Print & Outdoor Craft | Integrated
Kate Stanners | Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi, Global

Kate joined Saatchi & Saatchi London in 2005 as Executive Creative Director.Helping to create an agile,fluid and integrated agency she has produced numerous award-winning campaigns including T-Mobile’s ‘Dance’, Pampers ‘Poofaces’ and recently Magenta Unleashed for Deutsche Telekom. Kate was promoted to Global Chief Creative Officer in 2016 and later became Global Chairman in September that year.

Kate Studied Art and Design and originally wanted to pursue her passion for fashion and textiles, but deviated into advertising as an art director. She began her career working for the inspirational Dave Trott at his agency GGT, where he taught her how to plan and think which resulted in many award winning campaigns for Cadbury, Nurofen and Holstein Pils to name a few.

She was one of the founding creatives of the revolutionary agency St Luke’s and set up her own fully integrated agency, Boy Meets Girl, in 2003 directly after having her son Otto.

Kate is inspired by the people she works with daily, who keep her curious and learning. At some point she hopes to return to her original plan and do something in home or fashion. She currently lives in London with husband David, Otto, and dog Rocky.

Amit Akali | Chief Creative Officer, Medulla Communications, India

Amit Akali has 20 years of mainline experience across agencies like Ogilvy and Saatchi & Saatchi, last as creative head at Grey India and member of the Grey Global Creative Council.

He’s won three Grand Prix Campaign of the Year Abby (Indian) awards and over 500 national and international awards (Cannes Lions, One show, Media Spikes, Clio, D&AD), including more than 50 Cannes Lions shortlists and Lions.

He believes the future of advertising is in integration. Hence he took his mainline experience to healthcare and digital, joining Medulla as chief creative officer and founding its digital-focused, integrated sister agency What’s Your Problem.

Within two years of his creative leadership, Medulla became the Cannes Lions Healthcare Agency of the Year in 2016 – India’s first ever Agency of the Year at Cannes Lions. His tally for 2016 includes seven Cannes Lions and seven Clios and the ‘Last Words’ campaign was featured in the Gunn Report ‘Cases for Creativity’ list, 2016.

Amit’s been on numerous juries, including Spikes Asia Healthcare (2016). He was on the Cannes Lions Pharma jury and London International jury this year. He’s spoken at various industry forums, including Cannes Lions. An avid foodie, he’s as passionate about discovering new restaurants as he is about his wife and kids.

Bessie Lee | Founder and CEO, Withinlink, China

Bessie Lee is founder and CEO of Withinlink, a China-based start-up incubator and early-stage venture fund focused on marketing technology that supports China’s media communications industry.

With more than 27 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Ms. Lee draws upon an extensive network of thought leaders as well as a team of C-suite media and marketing executives, investment professionals and entrepreneurs, to offer extensive experience in business management and networks to fund and mentor start-ups and to create winners.

Prior to founding her own company, she was CEO of WPP China since 2013, where she was responsible for 14,000 employees and more than $1 billion in annual revenue.

Ms. Lee also served as the CEO of GroupM China. During her seven-year tenure, GroupM’s media billings in the country tripled, and GroupM was named the number one media holding group in China in terms of billings for five consecutive years from 2007 to 2012, according to RECMA.

As one of the most experienced and highly respected individuals in China’s media industry, Ms Lee’s professional success is reflected in the many hats she wears as a frequent media commentator, blogger and a highly sought-after international public speaker, having presented many times at Cannes Lions International Festival of Creativity, FT Future of Marketing, and RISE.

Danny Bass | CEO, IPG Mediabrands, Australia

Danny is among the Australian media communications industry’s most respected and highest profile leaders.

He is formerly chief investment and intelligence officer for GroupM Australia. Prior to that he was GroupM’s chief digital officer and was previously national sales director for News Digital Media. He is passionate about the digital development of the media industry, having launched Australia’s first agency programmatic trading desk and participating on the Agency Advisory Board of the Interactive Advertising Bureau. Danny is also a board member of the Media Federation of Australia.

Danny’s primary professional interests are in the group’s client relationships and in the development of the people and skill sets within the IPG Mediabrands Group to create the most effective, results-driven solutions for clients.

IPG Mediabrands in Australia is a full-service marketing communications business with more than 640 people and offices in Brisbane, Melbourne, Perth, Adelaide and Sydney.

Kazoo Sato | Chief Creative Officer and Executive Creative Director, TBWA\Hakuhodo, Japan

Kazoo Sato started his professional career at Sony Music Entertainment as a music producer in 1997, later joining Leo Burnett Tokyo to lead creative works on various global brands. In 2009, he joined TBWA\HAKUHODO and after four years as executive creative director, he is now chief creative officer of the Japan region.  

Since joining the agency in 2009, Kazoo has won numerous awards and accolades such as a Gold Lion at Cannes Lions, Clio Grand Prix and D&AD Yellow Pencil among many others. He has served on the jury for various international and domestic awards such as Cannes Lions, OneShow and others across a wide range of fields including innovation and design. He was also awarded Creative of the Year by the Japan Advertising Agencies Association in 2011 and the Campaign magazine Japan/Korea Creative of the Year in 2013.  He has also been essential for the agency’s seven year consecutive win as Campaign’s Creative Agency of the Year.  

He has moved beyond the boundaries of advertising and now also produces new musicians and artists. 

Outdoor and Radio
Josh Moore | Chief Creative Officer and CEO, Y&R ANZ, Australia/New Zealand

Josh’s career over the last 22 years has successfully spanned both sides of the Tasman giving him a unique ability to work insightfully on both Australian and New Zealand brands, as well as global brands needing local nuance. His current client list includes brands in the USA, Asia, Australia and New Zealand, all serviced from New Zealand.

Josh says:

“I have a personal mantra that I lead Y&R NZ with. Don’t die wondering. Emblazoned in neon across the agencies reception area. This mantra drives brave people to create brave work and attracts brave clients.”

Prior to Y&R NZ, Josh founded Us Sydney, now known as JOY Agency based in Surry Hills, Australia. Having rapidly grown the business and then sold his interest in the agency in 2011, he has honed his abilities as a business leader and creative and it’s this unique combination of experience that he brings to clients.

Josh says:

“Creating experiences that engage people with brands. This is the job of advertising agencies. How we achieve this evolves every day, there’s no formula.”

In 2011 Josh took over the helm of the media and creative agency Y&R NZ, then ranked 17th in the NZ market. This year the agency was ranked No.1 in APAC at Cannes Lions and No.1 in the World in the GUNN Report’s All GUNNS Blazing. On top of that Y&R NZ won The Grandy at the Andys, six Yellow Pencils and most-awarded agency at D&AD, Best In Show at NYF and a highly coveted Webby.

Josh says:

“It has taken five years to turn Y&R NZ into an agency to be jealous of. But in 2017 we’re there.”

Debby Cheung | President, Ogilvy Public Relations, China/Hong Kong

Debby has more than 20 years of public relations experience, primarily with Ogilvy PR Hong Kong and China. Under Debby’s leadership, Ogilvy PR Shanghai was the first office in China to establish its own creative and social teams, which triggered fast growth and the adoption of an integrated agency model. Debby was subsequently promoted to president of Ogilvy PR China/Hong Kong and in 2012 was also appointed as location head of the Ogilvy & Mather Group in Shanghai. In addition to her passion for driving integrated marketing solutions, Debby is known as the ‘Crisis Queen’. She took part in the development of BrandShield, an Ogilvy proprietary tool in crisis management, which has continued to evolve with communications trends. Debby received two industry honors in 2015: ‘Achiever of the Year’ by SABRE and ‘Communicator of the Year’ by China Communicators Association. She is a member of Ogilvy PR’s global executive board as well as a member of Ogilvy & Mather’s AP executive board. Debby is a founding member of the Social Venture Partners (SVP) Shanghai. 

Check out the stellar cast of juries for this year’s Spikes Asia at https://www.spikes.asia/enter/awards/2017_juries

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