Two creative agency pairs from the Philippines have been shortlisted for this year’s Young Spikes Design Competition during the Spikes Asia Festival of Creativity in Singapore from September 26 to 28.
The Young Spikes Design competition, which is launched in partnership with HP Inc., is a new addition to the roster of contests that Spikes Asia holds for under-30 creatives in the region.
The new contest also features a different set of proceedings from the other Young Spikes competitions. The participating creative teams of two were given a competition brief last July 11 which challenged the contestants to leverage HP’s Graphics Solutions technologies to engage with their target audiences. The panel of judges for this competition will release a shortlist from the first round of submissions, which will then be invited to a live competition during the Spikes Asia event in Singapore. The winner of this round will receive the Young Spikes Design Award at the Awards Ceremony on September 28.
After the first round of competition, the Young Spikes Design jury has released its shortlist which includes two teams from the Philippines. Former Young Lions and New Stars representatives Nikki Sunga and Andi Olbes of BBDO Guerrero will now try and conquer the Young Spikes competition, while the pair of Irish Wendy Bautista and Audrey Jewel Aparis of Dentsu Jayme Syfu will try to make a breakthrough in the contest.
The shortlist further turned out four teams from Singapore, three pairs from Japan, and one duo from Malaysia. A total of 10 teams will be going to Spikes Asia to compete live.
The shortlisted teams will face a tough challenge from the Young Spikes Design jury composed of HP executives and award-winning top creatives from around the region. The jury includes Conrad Mendoza Jr., Region Lead – Brand Innovation of HP Inc. Asia Pacific and Japan; Geraldine Kan, Head, Corporate Communications, Asia Pacific Japan of HP Inc.; Puneet Chad, Director Marketing, Graphics Solutions Business, Asia Pacific Japan of HP Inc.; Kazoo Sato, Chief Creative Officer of TBWA\Hakuhodo in Japan; Michael Knox, Chief Creative Officer of Grey Group Hong Kong; Noah Regan, Head of Art of DDB Sydney; Valeri Mason, Chief Creative Officer, Southeast Asia of Havas Group; and Rey Tiempo, Chief Creative Officer of Y&R Philippines.
For more details about the Young Spikes Design competition, visit the Spikes Asia website.