ASIA-PACIFIC – SYDNEY, AUSTRALIA, AUGUST 2011 – Bundaberg Distilling Company and Leo Burnett Sydney have revealed the campaign the highly anticipated white rum, Bundaberg Five.
Launching with social media teasers last week on the Bundy R. Bear Facebook page, the 90-second spot debuted on the social networking site before its TV premiere and 60-second spot, online, in print and outdoor.
Bundaberg Rum Marketing Manager Matt Bruhn said the new ad epitomized the unique character of the new drop, which was easily brought to life by Emmy Award-winning MJZ Director Tom Kuntz who worked on the ad.
Music plays a huge role in the spot, which is a music video fantasy with clear character. The creatives wrote the lyrics, and the backing track was created by SongZu, Sydney, who beat out several heavyweight international music producers to win the job.
“After the global successes of ‘Favourable Lie’, The Think Tank and Watermark, the Bundaberg Five campaign looks set to be yet another world class piece of work from the productive partnership between Leo Burnett and Bundaberg Rum, ” said Bruhn.
“The rum has been distilled five times and aged in white oak to give it a strong, clear character – a unique presence in the white spirits category.”
CREDITS
Leo Burnett Sydney
Agency: Leo Burnett Sydney
Client: Diageo Australia
Product: Bundaberg Five
Marketing Manager, Bundaberg Rum: Matt Bruhn
Executive Creative Director: Andy DiLallo
Creative Director: Tim Green
Copywriter: Rupert Taylor, Tim Green, Andy DiLallo
Art Director: Tim Green, Rupert Taylor, Andy DiLallo
Agency Producer: Rita Gagliardi
Client Service Director: Peter Bosilkovski
Account Director: Jodi McLeod
Snr Account Manager: Sam McGown
Planner: Warwick Heathwood
Production Company: MJZ (Los Angeles)
Director.: Tom Kuntz
DOP: Alwin Kuschler
Editor: Gavin Cutler
Exec Producer: Jeff Scruton/David Zander
Production Designer : Andy Reznik
Production Co Art Director : Josh Locy
Music: SongZu
Music Director: Ramesh Sathia
Lyrics: Rupert Taylor, Tim Green, Andy DiLallo
Music: Ramesh Sathiah, Nathan Cavaleri
Sound Design : Abigail Sie
Producer: Larissa Coupe
Post Production: The Mill – LA
FX Supervisor: Phil Crowe
Shoot supervisor: Josh Hatton & Phil Crowe
Compositing Supervisor: Sarah Eim
CG Supervisors: Gawain Liddiard & Josh Hatton
Production: Arielle Davis & Melanie Wickham
