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Standard Chartered Bank wraps building in LED animation

HONG KONG – Standard Chartered Hong Kong have unveiled their new Wealth Management Centre at the Forum in Exchange Square, with a strong digital and modern design focus.
As part of the unveil, the bank’s creative agency of record TBWA\Hong Kong, together with media agency PHD, have launched an integrated campaign that includes a mega-sized LED animated building wrap on CITIC Tower.
“This exciting and dynamic media façade is a visual showcase for Standard Chartered’s equally dynamic new branch,” said Joanne Lao, Managing Director, TBWA\Hong Kong.
“Strategic location along the coastline together with the amusing animation on the largest video wall in HK will definitely capture the eyeballs of both locals and tourists, creating a talking point in town!” said Cedric Lam, General Manager, PHD Hong Kong.  
The campaign will also include OOH and front cover wrapper buy at print.    


Project Name: Standard Chartered Bank Hong Kong Forum Centre Launch
Client: Standard Chartered Bank (Hong Kong) Limited
Creative Agency: TBWA\ Hong Kong
Executive Creative Director: Esther Wong
Copywriter: Richard Dunn
Art Director: So So, Alan Wong 
Director of Client Service: Florence Kong
Associate Account Director: Alex Hui
Account Manager: Longka Wong

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