ASIA-PACIFIC, APRIL 2011 – STAR World broke records in February as ratings sky-rocketed across Southeast Asia, thanks to first-run programming of hit shows like American Idol Season 10, Glee Season 2 and Junior MasterChef since January this year. The latest ratings of STAR World further consolidate STAR World’s position as the number one English language general entertainment international channel in Asia.
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STAR World’s monthly ratings for Singapore, Hong Kong and Malaysia have achieved multi-year highs in all of these markets. “STAR World’s outstanding performance is a reflection of its general entertainment leadership —a trend-setter that continually breaks new ground with fresh, new line-ups and exciting content that meets viewers’ demands,” said Joon Lee, Senior Vice President, Content and Communication, FOX International Channels. “We are pleased with our record ratings across markets in Southeast Asia and are happy to see the numbers growing with consistency. These have been a direct result of our strong programming and packaging.”
The ratings growth have been remarkable since November 2010, when STAR World rebranded as a premium international channel. “It is important to note that a substantial portion of STAR World’s ratings growth has taken place over the past few months, clearly linking it to the channel’s new packaging and programming line-up,” said Mr. Lee. “FOX International Channels provides a strong platform with multiple channels designed to increase viewership and loyalty, thus creating opportunities for our affiliates and advertisers to more effectively reach their audiences.”
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