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Swisscom and Heimat reveal Tina Turner’s life story for the iO communication app

To raise public awareness of communication app iO, an online video by Heimat retells the life story of Tina Turner. iO is the communication app from Swisscom that allows users to place free calls and send free messages worldwide being in WIFI, all while meeting the highest quality standards when it comes to security. Sensitive data remains in Switzerland and is subject to Swiss data protection laws, something users can rely on. 

The idea behind the short film – that the rock legend has always felt “pretty Swiss” – is not that far from the truth. Turner is a big fan of the country she has chosen to call home for 20 years. In fact, she even became a Swiss citizen in 2013:  “I really like the fact that the Swiss are so modest and respectful. It’s one of the reasons why I feel so at home here. Discretion and protecting people’s privacy is a big deal here – just like when you use iO.” 

Sponsor

“It is a well-known fact that the Swiss feel that discretion is very important,” Tim Alexander, Head of Marketing and Brand Communication at Swisscom, says. “A communication app where the data is processed using domestic servers is perfect for anyone looking to protect their data. So our slogan, ‘By the Swiss, for the Swiss’, seeks to address everyone who feels Swiss when it comes to security, no matter where they are actually from.”

Plans are in place for media articles, banner flights, cinema adverts, social media activities and POS promotions.

Credits

Creative agency:                Heimat, Berlin

Creative Director:        Ole Vinck, Michael Schachtner

Client Service Director:             Roman Jud

Senior Account Manager:            Marta Kolodziejczyk

TV Producer:                    Alexander Münzer

 

Video production:                Stories GmbH

Director:                    Johan Kramer

DOP:                        Wouter Westendorp

Music:                     Yessian Hamburg

 

Client:                        Swisscom Schweiz AG

Head of Marketing b2c:            Davide Pincin

Head of Communication Wireless:        Olivier Stähli

Communication Manager:        Nathalie Maibach,

James Lao

 

Media agency:                 Mediaschneider

Celebrity consulting:             Special Key

 

Partner with adobo Magazine

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