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The Wrigley Company’s Nicole McMillan and Facebook’s Kitty Lun join APAC Effie as jury heads

SINGAPORE – Asia Pacific Effie Awards 2017 has announced two more Heads of Jury – Nicole McMillan and Kitty Lun, following the first announcement last week.

McMillan is the Vice-President of Marketing for the Asia-Pacific region with The Wrigley Company, a subsidiary of Mars, Inc. Based in Hong Kong, she travels frequently to key markets within the region including Australia, China, North and South East Asia and India. In addition to her VP responsibilities she is also the Brand Strategic Lead for the Doublemint brand globally, and a member of the Wrigley global marketing leadership team.

McMillan has over twenty years of experience in packaged goods companies. Besides spending 15 years within various segments of Mars, she has also held senior marketing roles at the Campbell Soup Company and Fosters.


“With the fragmentation and acceleration of growth levers marketers have today, delivering brand growth can seem even more elusive.  At Mars we aspire to big brand ideas that generate excitement for our consumers, customers AND deliver real business results.  Through such a lens I’m proud to accept a Head of Jury role at the APAC Effie and look forward to being inspired by the talent within the region delivering increasingly effective work,” commented McMillan.

Lun is the Head of Creative Shop, Greater China, Facebook. Kitty has vast experience in the Effies. She has been involved with the APAC Effies since 2014 and was the Jury Chair for the inaugural Positive Change Asia Pacific Effie 2016, Effie Hong Kong and Effie China.

Prior to joining Facebook in January 2016, Lun was Chairman/CEO at Lowe China for the past nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold. 

One of the rare female creative talents also with agency management background, Kitty has extensive experience working in Hong Kong, Taiwan and China. She was named top 10 Creative Directors of the Year and top 10 Distinguished Advertising Women of the Year. In 2013, Lun was honoured by AdAge as one of the Women to Watch in Advertising in China.

“This is exciting time for marketers, big and small.  Data innovations and the ever-changing media landscape present them endless opportunities to create impact with their target.  In such an environment of level playing field, the only competitive advantage is creativity.  The idea is ever more critical in driving success.  I am happy to see Effie’s continuous dedication in awarding campaign effectiveness and excited to see the most effectiveness campaigns from the region,” Lun commented.

The APAC Effie is highly coveted and recognised by agencies and marketers to be the most prestigious and ‘must-enter’ effectiveness awards in the region. It celebrates ideas that work and honours marketing communications that have achieved the most significant results.

The remaining Heads of Jury and full jury will be announced progressively. Stay tuned for more updates via

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