LIMA – With almost 13 years’ experience in the digital area in advertising, the Brazilian Tiago Ribeiro, also known as Tito, has just arrived in J. Walter Thompson Peru as Head of Innovation in Pablo Perez’ team.
Tiago Ribeiro began his career in advertising as copywriter of Publicitta magazine next to journalist Carlos Franco; after 2 years working in the publication aimed at the creative market. Tito was invited to be part of the team of DIFERi Comunicação de Impacto, where he worked with strategic planning and Digital PR, for clients such as Algar Telecon (mobile telephone company), and Martins Group, the largest wholesaler group in Latin America, contributing to large portfolio building for the company and contributing to digital maturing of the industry.
In 2010, he created @agencybrazil, a startup geared towards digital convergence and new media, where he created major brand projects in partnership with the largest digital agency in Brazil, and was invited by ZOOPPA (USA) consultant to the largest crowdsourcing advertising company of the world, working with major global projects for Diesel, Axe, and Coca-Cola Company. After that, he began working in Ag2 Publicis Modem group, where he worked with social networks, business intelligence and monitoring for clients such as Nestlé and Brazilian Olympic Committee; he coordinated the social networks nucleus of TVC-Taterka, where he worked for companies like McDonald’s, Ronald McDonald Institute, and Natura; and then he entered SapientNitro to work with social media.
At the end of 2014, he exercised the function of CCO-Chief Culture Officer in lampada.ag, working in the creation and development of a digital culture for activation and promotion projects, before leaving Brazil. Tiago Ribeiro was in Pong Dynasty (Flag. The Creative Disruption Network). With a wide experience in strategic planning as in creative process, Tito gave classes in Miami Ad School, launched in London the unknownn.tk, a global research lab linked to Big Data study, and recently was acting as Head of Social and Digital Networks at Y&R Peru. After leaving his position at Y&R, the publicist departed for a global tour going through several cities such as Istanbul, Lisbon, Madrid, and Amsterdam exploring different markets and models.Now back to Peru, and working in J. Walter Thompson, the Brazilian will have the same function in the Dr4gons digital source agency.