GLOBAL — Total Quartz, the motor oil brand from Total is launching a film to promote its new promise—keep your engine younger for longer.
With this new promise, Total’s commercial branch, Total Marketing & Services. confirm its positioning of energy innovations for utility.
The objective of the film is to stand out and position the Total Quartz range of lubricants as the anti-aging solution for engines.
This time, the robot, central in Total’s communications since 2011, has a new look. He embodies youth. He is modernized and humanized, he is strong, resistant and endearing.
The film also introduces the scientists at Total, their demanding researchers, engineers obsessed with quality but as it turns out, not entirely insensitive to the charm of the super robot.
The film was directed by Keith Bearden.
