MANILA, OCTOBER 12, 2012 – Fujifilm has appointed PHD Media Network Philippines as its agency-of-record, effective immediately. PHD won the account for being aligned with Fujifilm’s vision of “being ready and armed for the future”.
The appointment was in line with the official launch of Fujifilm’s line of cameras in the Philippines, scheduled towards the end of 2012. The agency will be handling communication strategy, media planning and buying, digital, activation and branded content for Fujifilm.
“PHD’s flexibility in meeting clients’ needs won the business. We are relatively new in the Philippine market, and we need a highly flexible agency with a unique thought process to facilitate our transition. The PHD team was adaptive, very receptive and willing to help," said Christian Jamolod, Fujifilm Philippines business head for digital cameras.
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