ASIA – The Dentsu Aegis Network is ending the week with a win as Vizeum secures the offline and digital media planning and buying business of IKEA in Singapore, Thailand and Malaysia.
Vizeum will begin its two year contract for the Swedish furniture chain on September 1, 2015. Incumbents were OMD in Singapore and PHD in Malaysia and Thailand.
Yeong Tze Kuen, Head of Marketing IKEA said, “Vizeum demonstrated a real passion for the IKEA brand. The fluidity of local and regional teams working together to drive innovation was impressive, and we look forward to working closely with Vizeum across the region
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